IIDA Award Italy 2022

The 10th china Flower Expo – Taiwan Indoor Exhibition Area
Winner of 2021 Innovation Prize

Design of Commercial Space

Projet
Introduction

The project is locatied in Chongming Districton, Shanghai, covering an area of 270 square meters. The planning includes the overall exhibition space and the spatial layout of Taiwan's characteristic flowers.
1.The immersive scenery mode leads the public to appreciate the changes in Taiwan’s landscape, complemented by flowers and plants, providing a visual feast of reality and fiction. 2.Not only through the combination of Mapping technology and space, but also interaction, allow visitors enjoying the scenery of Taiwan. Meanwhile, the design of floral sky lanterns let people to experience the characteristics of Taiwanese culture.
The special geographical and climatic environment of Taiwan has created a splendid ecological life in the form of flowers and butterflies, which has also contributed to Taiwan's reputation as the "Kingdom of Butterflies". Therefore, the spatial diffusion axis is cut from the perspective of the ecological character- butterflies, in an attempt to let the public feel the strong and vigorous vitality of Taiwan. By walking, combined with MAPPING technology and flowers and plants, not only allows the public to experience the wonders of Taiwan's ecology, but also merged with the design of space and art to bring a gorgeous and magical world to Chongming in the summer of 2021 through five sequential dreaming scenes: encounter, entry, surprise, interaction and wish.

Design by MAS

MAS is a comprehensive space design group, including Qixian Architectural Design Consulting Co., Ltd., Qihuang Interior Design Co., Ltd., and Qixian Architects. The scope of business involves urban planning, architecture, landscape, interior design, from large-scale environmental planning to interior space design and commercial guide design, providing complete design consulting services. Since its establishment in 2001, it has won many awards in the fields of shopping malls (commerce), office and children's education design. The floor area of the projects we have completed during 18 years is over millions square meters, the design team is composed of senior Taiwan, Macao, American registered architects, and outstanding designers at home and abroad, and has sufficient experience in overseas and domestic projects. In recent years, the company is committed to combining "sustainability" and "space creativity" as the main axis of design and development, creating perceptible, readable space which can leave memories.
In the implementation of the project, we pursue the "people-oriented" design goal, focus on the interaction and communication with clients in the design process, and focus on each design detail on the creativity to present the best design ideas to the clients. The highest value of the project is reflected in the comprehensive concern of creativity and economic technology. The company spirit has proven over the years and it has been recognized and affirmed by our clients.
Core Value:
Specialization, Trust, Sharing, Vitality

Alex Chiang


Design Director/Founding Partner
Cheng Kung University
Master of Architecture Institute
Registered Architect in Taiwan
Member of Taipei Architects Association
Personal Manifesto:
Since I was engaged in commercial real estate planning, I have been focusing on the business value and reshaping shopping environment.
"Value embodiment" is the value orientation design to integrate the commercial orientation and the site location.I create a retail environment suitable for the business operation.
"Reshaping memorable space" is to construct a memory space in the interaction between business environment and customers, and create a rich and dialogueable retail space.
In the end, in the creation of the shopping mall, people and space are the main roles of the place, and the two intertwined organic changes to produce a picture of different styles.To build the sustainable and memorable retail space.