IIDA Award Italy 2022

Commercial Space

WUHAN JINMAO “CUBE” LIFE GALLERY
Winner of 2021 SILVER Prize

Design of Commercial Space

Projet
Introduction

“Cube” Life Gallery of Jinmao Fangdao is a 4500 sqm community block located in Wuhan Hanyang, which integrates various functions such as exhibition, community activity and retail. As a convivial place of interaction between the young families and seniors living in the surrounding residences, we would like to use “Cube” as theme, which reacting from five keywords ----- "Technology, Ecology, Diversity, Vitality" in our project. Designers provides a commercial design that scattered layout of multiple volume to create more possibilities community social activities and leisure shopping.
To create an impressive first Image for “Cube”, we place the exhibition center on the street corner, which is opposite to the Children Park. By using landscape-bridge to connect the exhibition center and the other “stand-alone”, we would like to present a continuous and complete city image on the interface alone the street.
Multi-scale, Multi-type of Commercial Programs, Flexible Operation
How to make diverse interactions in a narrow site? Because of the limited condition of site, the masterplan have to utilize linear layout, which means may lacking of gathering space for activities. Therefore, according to the eyesight and scale of commercial activities, the designers transform the boxes by translation, rotation, scaling to create multi-scale semi-enclosed space in front of buildings.
On the vertical dimension, designers provides the bridge to connect the boxes and set photogenic spots—landscape stairs. The photogenic spots could guide the flow of people in effect which create commercial vitality of on the second floor. At the same time, the designers transform the boxes of the second floor again to opens up layered outdoor terraces. The design in the vertical and horizontal dimension not only balance between commercial operation and the quality of public social space is being realized with limited site area but also offer flexibility for a mix of small and large tenants.
Iconic, Sulptural, Ecological
Exhibition center as the landmark of the building complex. Designer uplifted the box by making a platform in front of the second-floor entrance and create an overhanging aerial platform which make the box floating. THE Floating box catch people’s eyes when the people coming from far away.
When approaching, they would see a “Z”-shape landscape-stairs which combine the ramp, plants, seat and so on. Respond to the opponent children park, designer would like to present a welcome image.
Façade Features
The exterior façade of CUBE” adopts the structure of the glass curtain wall with aluminum. The color collocation of black and silver emphasize the topic of Future Technology. The PATTERN OF Perforated aluminum plate inspired by the Moore Code made facade with rich variety. The entire visual from the exterior is integrated and varied, maximizing the public visibility of the street
For people’s expectancy in the future, designers would like to explore the possibilities of interactive public space in retail design. “Cube” is a good opportunity to research and design user-friend architectural format.

Design by Shanghai PTArchitects

Xintian 360 Plaza/Taikang W mall
Winner of 2021 Innovation Prize

Design of Commercial Space

Projet
Introduction

1、The project is located at the northeast corner in the intersection of Xitaikang Road and Penggongci Street, 27th District, Zhengzhou, Henan Province. The transportation is convenient, with Dennis flagship store in the east, China Resources Vientiane City and Dashang Mart Main Store in the south, together with People's Park of Zhengzhou in the north. It is located in the prosperous area of Zhengzhou City, with an abundant flow of people and potential for commercial use.
2、 The land area is 15665 sqm, with a Commercial complex of 161543.49 sqm, including an area of 57700.77 sqm for Shopping mall,5649.92 sqm for Office,50090.88 sqm for Residencial use.
3、 The mall is set up on 1st-8th floors, each floor is high 5.1m. Towers are divided into Section A and Section B. Two tower sections are located on the northwest and east side separately. The offices are located at 6th-8th Floors in Section A, while the rest space is residential.
4、 After analyzing the surrounding environment, two main entrances of commerce, office, residence and underground garage are set up on the north side and one entrance on the west side of the podium, while the main commercial entrance is set on the south side to effectively circulate the flow of people among functional areas. The flow separation also makes the commercial atmosphere of the entire podium more prominent.

Design by MAS

MAS is a comprehensive space design group, including Qixian Architectural Design Consulting Co., Ltd., Qihuang Interior Design Co., Ltd., and Qixian Architects. The scope of business involves urban planning, architecture, landscape, interior design, from large-scale environmental planning to interior space design and commercial guide design, providing complete design consulting services. Since its establishment in 2001, it has won many awards in the fields of shopping malls (commerce), office and children's education design. The floor area of the projects we have completed during 18 years is over millions square meters, the design team is composed of senior Taiwan, Macao, American registered architects, and outstanding designers at home and abroad, and has sufficient experience in overseas and domestic projects. In recent years, the company is committed to combining "sustainability" and "space creativity" as the main axis of design and development, creating perceptible, readable space which can leave memories.
In the implementation of the project, we pursue the "people-oriented" design goal, focus on the interaction and communication with clients in the design process, and focus on each design detail on the creativity to present the best design ideas to the clients. The highest value of the project is reflected in the comprehensive concern of creativity and economic technology. The company spirit has proven over the years and it has been recognized and affirmed by our clients.
Core Value:
Specialization, Trust, Sharing, Vitality

Alex Chiang


Design Director/Founding Partner
Cheng Kung University
Master of Architecture Institute
Registered Architect in Taiwan
Member of Taipei Architects Association
Personal Manifesto:
Since I was engaged in commercial real estate planning, I have been focusing on the business value and reshaping shopping environment.
"Value embodiment" is the value orientation design to integrate the commercial orientation and the site location.I create a retail environment suitable for the business operation.
"Reshaping memorable space" is to construct a memory space in the interaction between business environment and customers, and create a rich and dialogueable retail space.
In the end, in the creation of the shopping mall, people and space are the main roles of the place, and the two intertwined organic changes to produce a picture of different styles.To build the sustainable and memorable retail space.

The 10th china Flower Expo – Taiwan Indoor Exhibition Area
Winner of 2021 Innovation Prize

Design of Commercial Space

Projet
Introduction

The project is locatied in Chongming Districton, Shanghai, covering an area of 270 square meters. The planning includes the overall exhibition space and the spatial layout of Taiwan's characteristic flowers.
1.The immersive scenery mode leads the public to appreciate the changes in Taiwan’s landscape, complemented by flowers and plants, providing a visual feast of reality and fiction. 2.Not only through the combination of Mapping technology and space, but also interaction, allow visitors enjoying the scenery of Taiwan. Meanwhile, the design of floral sky lanterns let people to experience the characteristics of Taiwanese culture.
The special geographical and climatic environment of Taiwan has created a splendid ecological life in the form of flowers and butterflies, which has also contributed to Taiwan's reputation as the "Kingdom of Butterflies". Therefore, the spatial diffusion axis is cut from the perspective of the ecological character- butterflies, in an attempt to let the public feel the strong and vigorous vitality of Taiwan. By walking, combined with MAPPING technology and flowers and plants, not only allows the public to experience the wonders of Taiwan's ecology, but also merged with the design of space and art to bring a gorgeous and magical world to Chongming in the summer of 2021 through five sequential dreaming scenes: encounter, entry, surprise, interaction and wish.

Design by MAS

MAS is a comprehensive space design group, including Qixian Architectural Design Consulting Co., Ltd., Qihuang Interior Design Co., Ltd., and Qixian Architects. The scope of business involves urban planning, architecture, landscape, interior design, from large-scale environmental planning to interior space design and commercial guide design, providing complete design consulting services. Since its establishment in 2001, it has won many awards in the fields of shopping malls (commerce), office and children's education design. The floor area of the projects we have completed during 18 years is over millions square meters, the design team is composed of senior Taiwan, Macao, American registered architects, and outstanding designers at home and abroad, and has sufficient experience in overseas and domestic projects. In recent years, the company is committed to combining "sustainability" and "space creativity" as the main axis of design and development, creating perceptible, readable space which can leave memories.
In the implementation of the project, we pursue the "people-oriented" design goal, focus on the interaction and communication with clients in the design process, and focus on each design detail on the creativity to present the best design ideas to the clients. The highest value of the project is reflected in the comprehensive concern of creativity and economic technology. The company spirit has proven over the years and it has been recognized and affirmed by our clients.
Core Value:
Specialization, Trust, Sharing, Vitality

Alex Chiang


Design Director/Founding Partner
Cheng Kung University
Master of Architecture Institute
Registered Architect in Taiwan
Member of Taipei Architects Association
Personal Manifesto:
Since I was engaged in commercial real estate planning, I have been focusing on the business value and reshaping shopping environment.
"Value embodiment" is the value orientation design to integrate the commercial orientation and the site location.I create a retail environment suitable for the business operation.
"Reshaping memorable space" is to construct a memory space in the interaction between business environment and customers, and create a rich and dialogueable retail space.
In the end, in the creation of the shopping mall, people and space are the main roles of the place, and the two intertwined organic changes to produce a picture of different styles.To build the sustainable and memorable retail space.

Sichuan Blockchain Industry Innovation Center Exhibition Hall
Winner of 2021 Innovation Prize

Design of Commercial Space

Projet
Introduction

On January 16, 2020, of Building B of Jiaozi Financial Technology Center named as "Block Chain Mansion", was officially unveiled, with a total area of 15,000 square meters. The Block Chain Mansion focuses on the development of the block chain industry. In order to comprehensively explain the block chain technology and the vigorously development of blockchain-related technologies of Jiaozi Financial Technology Center. It will be designed as the "Sichuan Block Chain Industry Innovation Center Exhibition Hall" in 2021.
Our needs to do is perfectly integrating smart technology and sensory emotions on the basis of space experience, and creating an architecture space which regards the multimedia and soft curves as space guidance, and combines artistic composition with high-tech, futuristic, and artistic sense.

Design by Sichuan Blackstone decoration construction engineering co., ltd

Sichuan blackstone decoration construction engineering co., ltd was established in 2011. Since its establishment, the company has been focusing on providing high-quality design and construction services to high-end customers such as hotels, restaurants and office buildings. There are many successful cases, such as China Mobile Games, Pinguo Technology, Mo Long Technology, Gujia Home, HTL and other projects, and has established good cooperative relations with large industrial parks such as Jinniu Wanda, Global Center and Software Park.

Return to the habitat [rock] stream
Winner of 2021 SILVER Prize

Design of Commercial Space

Projet
Introduction

The exterior of the exhibition hall takes the cave as the form model, and the building block takes the "mountain and stone" as the theme, which means rich and contains the cosmology view of the unity of heaven and man in traditional Chinese culture. The blocks burst forth from the earth like a force of the earth. Cracks of "rocks" form irregular groups, intersecting and interlocking regularly, just like the concave and convex changes of rocks in the mountain, forming an interesting contrast. The exhibition hall is divided into two areas, namely "brand concept store" and "VIP station", and five functional Spaces, including living room, dining room, bedroom, bathroom and VIP station.
With "spin" as the theme of the living room in pursuit of natural water stone quaint and long, stone landscape rock plate background wall as the main decoration, covering the whole wall. The background wall of landscape image establishes the overall temperament of the living room, even if you are near the cave, as in the ripples of heaven and earth. The wall and top of the device to the shape of the triangle body composition of the shape of the mountain and stone ring Qiaoqiao, the ground is to different arrangement and combination of the reconstruction of irregular shape of the table and chair to give a response.
With "overflow" the kitchen that gives a theme and dining-room are to let a person place oneself at landscape namely. The designer uses light to create a unified and opposing perspective relationship, just like a lake being rippled by rainwater, which imperceptibly shows the movement and stillness of water, the void and the solid, the gathering and dispersing, the movement and the stop. Space objects are standing on the water, emphasizing that people and water are inseparable. The kitchen space seems to be floating on the water, presenting the artistic image of natural growth.
The cave itself has the feature of "wrapping", which shows the shelter of nature to human beings and brings people a sense of psychological security. The colour that wall, cabinet, bed tastes adopts the plain color of low saturation, reduce the stimulus to the human eye. Circular wall lamp is added at the head of the bed. Radian itself gives the space a soft, light and recycling explanation, emphasizing the mission of space to give people stability.
bathroom with the interference of least implement, will come true "clean and clean" the biggest bearing capacity. The straight line is refined, logical, stable, but it symbolizes infinite extension. There are only simple straight lines and planes, and straight lines inject a smooth mood into the space. As a bathroom, it is low-key enough, and does not want to be the protagonist of the exhibition hall. It is only in a quiet, balanced and inclusive state.
The VIP lounge is mainly dark color, which is the embodiment of the Oriental cosmology. The inner wall and storage cabinets are composed of white rock plate prismatic block, a pure, a white and a black, just right net, wonderful to a minute. Another function of the prism is to imitate the cave rocks. The irregular edges of the rocks play the role of refraction of light, so that the light source is gently dispersed and the perspective is immersed in the virtual and the real.

Design by Guangzhou Weiguan Architectural Decoration Engineering Co., Ltd

Zhuji Powerlong Plaza
Winner of 2021 Innovation Prize

Design of Commercial Space

Projet
Introduction

The architecture design of Zhuji Powerlong Plaza is inspired by the scenery of the water town of Yangtze River Delta. With lake elements throughout, the characteristic of the building is highlighted.
The design incorporates the light and the shadow of the lake, the pearl in the lake, and the reeds of the lakeshore into each theme with novel shapes and rich symbolic meanings.
The entrance, as a contact space between the commercial interior and the outside world, is a kind of communication between people and things, as well as an encounter between strangers. Therefore, the entrance takes the waves of the lake as a clue and uses a combination of metal and hollowing to add the sense of ritual.
The splendid installations, side panels, and ceiling create a multi-layered space, catching people' attention. Natural light is combined with the installation and projected into the atrium to create an atmosphere of light and shadow, like the bottom of the lake.
The reflection of the mountains on the lake forms a visual focal point, and the light champagne gold metallic round tube material creates an unreal sense. The double-layer shape is superimposed to reflect the hierarchy of the mountains, providing rich spatial experience.
Through a creative design, Zhuji Powerlong Plaza is regarded as the pearl of Zhuji business, creating an experiential consumption mode for consumers.

Design by DELLER ARCHITECTURAL DESIGN CONSULTING CO.,LTD

DELLER ARCHITECTURAL DESIGN CONSULTING CO.,LTD was established in 2012, headquartered in Shanghai, Qingdao, Jiangxi and set up two branches. DELLER focuses on commercial complex design and is committed to becoming a leader in commercial design. With a team of top domestic designers, it is a domestic first-line architectural interior design company. The team integrates commercial project planning, commercial complex planning, architectural landscape design, interior design, lighting sign product design, traffic consultants, and project management.
DELLER adheres to the concept of "service first, business refinement", and aims to provide customers with "professional, safe, and thoughtful" services. The business areas cover: commercial interior design, hardcover residential design, creative office design, etc.

SOLANA renewal
Winner of 2021 SILVER Prize

Design of Commercial Space

Projet
Introduction

SOLANA is a commercial mall in Beijing now undertaking a major refurbishment program consisting on a series of widespread interventions of different kind and size. Italian design studio RAMOPRIMO will be in charge for developing the whole intervention strategy, which will involve a total of around 5000 m² of public areas throughout the mall. Main goal for the renewal project is to upgrade all public spaces, updating the classical feeling of SOLANA to a more contemporary look, yet keeping a connection to the historical mall’s Visual Identity. The project developed by RAMOPRIMO will include info desks, public toilettes, entrance passageways and corridors, access areas from basement, escalator lobbies and other additional public spaces. New areas for public will be created out of unused scattered spaces of the mall, which will be made accessible again through the definition of new openings, entrances corridor and passageways in the old existing layout; other services like waiting areas or bathrooms will be added to improve the customers’ experience. The goal is to made the new interventions become an integrated part of the mall, which will themselves constitute an experience to enjoy. The new small spaces will be dotting the mall and will be recognizable by the introduction and use of new materials: wood and copper colored steel, soft wall washers and lighting lines, smooth shapes and arched passageways to add a touch of warm yet playful atmosphere.

Design by RAMOPRIMO

RAMOPRIMO is a design practice based in Beijing. Our team is composed by Italian and Chinese architects from different background with interests ranging from art and social practices to the fields of architecture, master planning, landscape and interior design. The studio has a deep experience working and designing projects on different scales starting from analyzing surveys for each site and proposing cutting-edge sustainable strategies that conjugate the social with the built environment, attentive planning with development of local communities, old heritage with contemporary needs.
At the same time, in parallel with the design practice, Ramoprimo is involved in the Instant Hutong project investigating contemporary process of rapid urbanization in China. The project is an art research program with a focus on the relationship between social aspects of daily life in Chinese cities and rural areas, creating art installations and organizing events where the contemporary will meet the old cultural heritage. This multi-disciplinary approach to our work helps us to consider every architectural project from a wider and creative point of view, providing unexpected and original solutions.

Investment Promotion Center of Chuzhou Suda Tiangong Science and Technology Park
Winner of 2021 Innovation Prize

Design of Commercial Space

Projet
Introduction

Suda Tiangong Science and Technology Park is located at the intersection of Zhongxin Avenue and Chuzhou Avenue, Zhongxin Suchu High-tech Development Zone, Chuzhou City, in the core area of Zhongxin Suchu High-tech Zone. The total area is 242 acres. The Zhongxin Su Chu Su Da Tiangong Science and Technology Park was established by Su Da Tiangong and is located in the Zhongxin Su Chu High-tech Industrial Development Zone, Chuzhou City. The science and technology park has a total construction area of nearly 200,000 square meters, with the development of intelligent manufacturing and industrial Internet empowering manufacturing as the main line of development. It is an industrial-city-integrated ecological science and technology park integrating business incubation, R&D and production, headquarters office, and commercial facilities. As one of the key projects of the Zhongxin Suchu High-tech Zone in Chuzhou City, it is committed to building a Zhongxin Suchu Science and Technology Innovation Center serving the Yangtze River Delta.

Design by CHY DESIGN GROUP

CHY DESIGN GROUP was founded in 2010 and is an international team. Using the power of design to create sustainable value for the company is the company’s unchanging belief. Provide "strategic design" to customize exclusive design business systems for partners in different fields. The service field involves nearly 20 sub-industries including culture, education, chain commerce, daily chemicals, food, internet, medical care, tourism, manufacturing, finance, and religion. Seven Design helps visionary business leaders to explore the core issues of enterprise development, deal with systemic challenges, create new territory with design, and enhance the comprehensive competitiveness of enterprises.

Nanjing Gaochun Yayuan B&B Reception Center
Winner of 2021 GOLD Prize

Design of Commercial Space

Projet
Introduction

In Nanjing, Yayuan built a community into a Jiangnan painting garden. Stepping into the elegant garden, the eyes are full of the fragrance of birds and flowers, and the corridor of the folded bridge, like a paradise, as if walking into a Jiangnan dream, all the tedious and trivial matters are completely desolate. The "Shadow · Lanshan" project is the entrance reception area of the elegant garden that connects the slow land of Taoyuan. It is the external window of the Gaochun Scenic Area. It is a complex reception space composed of two parts: the ticketing center and the hotel reception. It carries tourists' longing for vacation time and beautiful scenery. Dapu hopes to create a poetic and tranquil environment through the design of space and furnishings. Bring leisurely to the edge of the door, so that people can relax their minds and bodies naturally from the moment they enter the park, fade away the daily disturbances, and spend a comfortable time with peace of mind.

Design by Guangzhou Dapu Art Design Co., LTD

We design every different product and hope to return to the origin of the design, and use the most simple design attitude to make a warm design.
The company's main business scope: sales center, model room, education industry and high-end private owners, etc.; the design field covers: interior design, soft decoration construction, product design, architectural renovation, etc.;
After continuous hard work and soft solution cooperation, it has opened up markets in South China and East China;
We will always enhance the value with design innovation. We serve every customer with a positive, hard work and love of learning attitude.

Northeast Asia Ancient Silk Road Civilization Museum
Winner of 2021 Innovation Prize

Design of Commercial Space

Projet
Introduction

Northeast Asia Ancient Silk Road Civilization Museum, with a total exhibition area of about 2000 square meters. It tells the origin and development of civilization on the land of Northeast Asia from the era of paleontology to the period of the Republic of China. The design style of the exhibition hall is bright, and the space modeling is reasonably set according to the physical objects in the collection to ensure the visitor effect to the greatest extent. So as to achieve an organic fit with the country’s “cultural power” and the “Belt and Road”, and realize the rapid dissemination of culture and the inheritance of civilization.

Design by Xu Biao

Senior Exhibition Planner
Member of Chinese Museum Association
Executive Secretary of the Museum 100 Project Joint Design Institute
Director of Business Department of Tianye Culture and Art Co., Ltd