IIDA Italy International Design Award

Italy International Design Award 2024

Suzhou Yunyue Tianjian Sales Office Soft Decoration

Suzhou Yunyue Tianjian Sales Office Soft Decoration
Winner of 2022 Innovation Prize

Design of Soft Decoration


In the face of Suzhou's profound culture and ancient urban fabric, we sought to introduce an inspired experience space for the city, to awaken people's vague memories of classical culture, and at the same time, to infuse Suzhou with a new imprint of life.
The pursuit of inspiration and respect for regional culture made us seek a balanced design landing point when facing the collision of two old and new cultures, creating a new experience space that blends local culture. On one side, we use accessories, decorations and materials to express a contemporary stance, while on the other side, we create inspirational memory points from classical cultures such as Kunqu and Su embroidery, and apply them to the installation art of the space, interpreting the complex relationship between tradition and present, reproduction and presentation.

Design by Nicky Luo

Mr. Luo Zhongyi is a senior designer with international registration, who was born in a key discipline. In addition to many years of award-winning design experience, it also has the product management and market sense of first-line real estate. The designer has created hundreds of successful real estate exhibition areas, businesses, hotels and other projects.

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