IIDA Italy International Design Award

Italy International Design Award 2024


Winner of 2021 Innovation Prize

Design of Villa Space


RUN ZE YU FU is a residence of light luxury style revolving around the concept “come from nature, back to nature”. Its design adopts traditional architecture as the base and modern art decorations as the supplement to create the natural realm of Zen.
RUN ZE YU FU adopts natural ebony as the main architectural material, of which the textures manifest a sense of ritual and layers in various rules and combinations. Moreover, it specially takes advantage of indoor lighting to lead the sight, providing the residence with a sense of transparency and breathing which natural light features. The floor-to-ceiling windows and skylights are widely employed to provide more natural light and visual stretching for the space, which contribute to better integration with the outdoors. The entire space artistically brims with natural light and shadows enabling users to immerse in nature which also coincides with the realm of Zen.
RUN ZE YU FU not only maintains naturalism but also absorbs humanistic art designs. The interior style is devised to comply with family members’ preference. It underscores colorful details through decoration elements and raises the taste of the residence through plain but elegant art collages.

Design by AELLEN

AELLEN Group was founded in 2005, which up to now has six subsidiaries with operations in more than 30 countries and regions around the world.
Based on its own group management advantages, AELLEN Group effectively integrates all subsidiaries, maintaining brand features, cultural heritage and professional skills while taking advantage of the group industrial cluster development model to form a service ecosystem with design innovation as the core, which includes real estate alliance, supply alliance, development alliance, education alliance, technology alliance, art alliance, media alliance, and industry alliance. With the new business model of industrial value network applied, AELLEN Group successfully raises the group operation and design to a strategic level. By means of continuously extending the value network, AELLEN Group connects the key points in the value network, which means linking the Jiangsu, Zhejiang and Shanghai regions represented by Wuxi, Hangzhou and Suzhou, and the coastal regions represented by Xiamen, Shenzhen and Guangzhou to build an "ecosphere".

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