RK Properties Beijing – ROYAL YARD Sales Center

Design description │ “Outside the ritual sequence, inside the high gate, no gate instrument, not the family." At the beginning of the design, the designer explored the context of Orientalism, according to local conditions, and launched a gorgeous feast of Oriental ritual and modern design with simplified contemporary design language. From a modern aesthetic perspective, we explore the contemporary expression of Chinese heritage. The reception hall adopts an open space to pay tribute to the Chinese idea of ritual sequence with symmetrical beauty. As a functional exhibition space, the sand table area continues the essence of ancient Chinese palace architecture in the design techniques, which is cleverly simplified by combination of the color language of Oriental red color. The artistic device above the sand table correspond with Phoenix wings, like a shining sun, leaning to fly, soaring upward. The wall art installation evolved from Marcello Morandini’sart works. From light to dark, light and shadow are cut between the squares. By using the progressive light and shade relations of natural light, presenting a sense of rhythm of "seeing flowers is not flowers, seeing flowers is flowers"visually. Between the vertical and horizontal squares of the wall, the light flows like water waves, showing a soft and hazy beauty. In the booth area of the negotiation area, the traditional birch egg technology is re- performed with modern architectural modeling, and the area is re-divided. Echoing the sand table wall art installation, the square foundation design of the whole block makes the space language complete and unified, and the square planning is full of a sense of order. Through innovative design techniques to interpret the Chinese hospitality reflects the Chinese history and culture of etiquette. Gentlemen know each other, treat each other with courtesy, and intersect like water. Stand with ceremony and break boundaries of life. Ritual order and noble coexistence with dignity, light luxury and art coexist. We try to combine ritual culture with modern design art to create a new villa house with both use experience and cultural beauty, and achieve a breakthrough in design.