IIDA Award Italy 2022

Park One
Winner of 2021 Innovation Prize

Design of Real Estate Sales

Projet
Introduction

Design description: Oriental context. Modern style in an oriental context
Stepping into the exhibition area of the first space, the lobby is high and magnificent. "The first class considers etiquette very important, and there is no way to gain a foothold in society without learning etiquette." For this reason, the design of the exhibition area is capable and concise, which opens the prelude to the entire space with full order.
The moon went down, the crows cried, and the ground was covered with frost. The fisherman by the river fell asleep in sorrow. Jiangsu has a unique landform and temperament, and its multiculturalism has made the city more dimensional. We explore the context of Orientalism and start a dialogue between the fresh and gorgeous style and the elegant and timeless traditional culture.
The two moving lines of the horizontal axis and the vertical axis intersect in the negotiation area, which divides the square but open functional partitions, which is also the meaning of the introduction of the oriental context. The walls on both sides of the vertical axis are slightly extended towards the center. The streamlines reflecting the square on the top are integrated into one, and the metal cabinet structure array is used at the bottom to open up the sense of ritual division at both ends. In the embellishment of chandeliers and artworks, the monotony and emptiness of the space are broken, and the facade is more solemn.
The spiral staircase at the center not only complements the chandelier that extracts the mountain elements, but also blends with the star-like artistic light. Transparent and shining with the light of wisdom combining art and culture, it outlines the agility and ingenuity of modern luxury, highlights the grace of the East, and also reflects the shocking momentum of the space.

Design by Shanghai Benji Architectural Design Co., Ltd.

The company is committed to the product design research of residential real estate and commercial real estate, focusing on the soft and hard integrated design of the sales office, sample room, batch decoration, hotel, office and other spaces. Customer oriented, from the point of view of the actual users of the product, strive to make a good product of humanity, refinement.
The unique concept and dedication to the project ensure that the original value-added services are provided to the owners. From the perspective of the owners, they strive to reduce costs and save time for the project to enhance the value of the project. Bring the best return on investment to the owner.