Design of Package Design
Project
Introduction
"ZUI XIHU" is a beer packaging design inspired by the beautiful scenery and culture of West Lake in Hangzhou. By showcasing the impressions of lush mountains, lucid waters, sunset glow, and white snow, it captures the fusion and convergence of colors, highlighting its charm. This design integrates unique concepts, carefully selected elements, elegant color application, the significance of cultural exchange, emotionally rich font usage, and consideration for environmental protection, perfectly blending the beauty of West Lake's scenery and culture. Poetically, it harmonizes fine wine, poetic inspiration, and friendship, conveying the unique charm and open spirit of Hangzhou to the world.
Design by Hangzhou Langwei Brand Planning Co., Ltd.
Top 100 Chinese Brand Image Planning and Design
14 years of focus on doing one thing well DO ONE THING WELL
Focusing on the creation and improvement of China's high-end VI brand image design,
Utilizing high brand strategy and visual marketing methods to enhance brand added value
Integrate brand culture with internet new media, brand space, and graphic visuals [logo, packaging, brochure, advertising, VIS, etc.] organically
Provide professional, systematic, and strategic brand integration and experiential design solutions.
After years of practical accumulation in brand building, LK Brand integrates brand concepts and creates four major brand theoretical systems [brand positioning, limited service output, brand experience planning, and emotional IP cognitive resonance supersymbol output], solving a series of problems such as brand diagnosis, brand positioning, development, and image recognition; Having over 100 years of experience in designing well-known brands.