IIDA Award Italy 2022

Package Design

Hi!papa SODIUM HYALURONATE MOISTURIZING CREAM
Winner of 2022 SILVER Prize

Design of Package Design

Project
Introduction

. This is a children’s soothing repair cream packaging full of playfulness. The design of its appearance is inspired by the molecular structure of cyanobacteria, and the design language is based on the planet and clouds. The whole is a rounded spherical body, simple and exquisite. The cloud shape in the top cover, with a smooth and continuous arc, playful and vivid, like floating in the air, reflecting the dynamic beauty of the cloud, full of childlike interest, can attract children’s attention, help he/she develop a good habit of independent skin care. Meanwhile, freeing the mother’s hands to devote more time and energy to herself.
The cloud in the transparent cover is added with color-changing mica, which has a smart light change reminder function to sense the temperature and humidity of surrounding environment, that is, when the environment becomes dry and cold, the clouds will turn blue, reminding the child to apply the repair cream in time. The child can also adjust the application frequency and dosage according to the shade of blue, protecting the child’s skin and helping he/she develop a good habit of independent skin care since childhood.

. The overall size of this repair cream is in line with the size and structure of children’s hands, ensuring that the overall shape is more suitable for children’s fingers, effortless to hold. And it also takes into account the convenience of children’s travel. The packaging is round, without sharp edges or corners, preventing accidents caused by children accidentally bumping. In addition, the connection between the top cover and the bottle body adopts a snap design, which can help the child determine whether the cover is closed.
The main materials used in its body is an environmentally friendly one: PET with good chemical resistance, which is nontoxic, odorless and recyclable, meeting environmental protection requirements, and conforms to the concept of sustainable development, green and environmentally friendly.
The bottle body of this repair cream is matched according to the international color matching standard, which is in line with international standards and international aesthetics. Taking blue-violet + white as main colors, with circular elements, it vividly transforms into a happy planet for children, playing happily in the clouds, integrating simplicity, fantasy and texture.

Design by Guangzhou good skin Technology Co., Ltd

Hi!Papa is a new generation of children’s skin care brand established in 2019, focusing on the field of children's skin care, dedicated to providing children with exclusive skin care solutions and solving children’s needs for exclusive skin care.
In 2019, in PCbaby’s product evaluation, which is known as the “Oscars of the Mother and Baby World”, Hi!Papa won two awards, “Annual Quality Choice” and “Annual Word of Mouth Recommendation”, and is the only domestic brand that has won this honor.
In 2021, at the “Zanxin Brand Growth Summit” jointly held by Youzan and Xinbang, Hi!Papa won the honor of “Annual Investment Potential Brand”; In the “Golden Baby Award”, Hi!Papa, as a leading brand in China’s child care industry, won the “Annual Baby Care Award” this year.

The Tree Tea on Bulang Mountain
Winner of 2022 Innovation Prize

Design of Package Design

Project
Introduction

. Through the analysis and excavation of the visual cultural connotation of the 12 zodiac signs, combined with the visual effects of embossment without printing ink and penetrating iron, the unique artistic language and expressions of the 12 zodiac signs with Chinese national characteristics are integrated into the product packaging design, so as to promote and spread the uniqueness of Chinese zodiac culture. A good tea, with a high-end packaging, adds more color to the tea, not only suitable for placing at home, but also suitable for relatives and friends.
The appearance design of the packaging box is round, which symbolizes the beautiful meaning of reunion. It not only has the beauty of traditional design, but also represents people's expectations for a happy life. The front of the tin box is surrounded by 12 lifelike zodiac signs, dark blue with golden carvings, elegant but not luxurious. Above the iron box is a building full of modernity, which is a collision between traditional culture and modern architecture. Today, traditional culture is also entering the whole society in a state of advancing with the times, and today's new culture is giving birth to a new culture and forming a new cultural form.

Design by A CREATION PACKAGING (SHENZHEN)LIMITED

A CREATION PACKAGING (SHENZHEN)LIMITED is a comprehensive enterprise integrating design, development, production, sales and service with a series of advanced supporting facilities, such as five printing machines, three metal coating machines, two sets of plate-making machines and plate-baking machines. Provide high-end packaging for gift companies, advertising design companies, food factories, wholesalers and other large, medium and small enterprises. The products include exquisite business gifts, wedding gifts, advertising gifts, electronic gifts, etc. Through product planning, design, processing, packaging solutions and other services to achieve and meet the needs of customers at different levels.