IIDA Italy International Design Award

Jiejiegao

Jiejiegao
Winner of 2023 SILVER Prize

Design of Cultural & Creative Product

Project
Introduction

The bamboo, as a gift from nature, possesses a resilient and flexible nature, symbolizing the noble qualities of a true gentleman. Tea utensils, represent an art form cherished by literati for centuries, symbolizing the appreciation of life and self-cultivation. By integrating the symbolism of bamboo with the design principles of tea utensils, the design team not only merges their physical forms but also creates a spiritual resonance and continuation of traditions. This tea set embodies this tradition, conveying the heritage of bamboo culture and the pursuit of a refined quality of life.

Design by FUJIAN BRIGHTON NEW MATERIALS CO ., LTD.

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