IIDA Award Italy 2022

Cultural & Creative product

YMY load relief bag
Winner of 2022 GOLD Prize

Design of Cultural & Creative product

Project
Introduction

In China, due to overwhelming schoolwork, schoolbags have become burdens for primary and secondary school students aged 6-14. YMY focuses on limb protection for children, attaches importance to integrated factors of muscles and bones and uses new materials combined with human physics to create this spine protection schoolbag. This schoolbag overturned the traditional schoolbag form through its four-dimensional scientific pressure reduction to protect the spinal health of primary and secondary school students.Firstly, this schoolbag, with a T-shaped weight-bearing structure, is designed with four straps to reorganize the center of gravity, so that the backpack position lifts up and children's back muscle groups and shoulders and neck bear more evenly. Secondly, the straps adopt EVA, a cushioning material, to reduce the burden on the shoulders and enhance shoulder comfort. Its two secondary straps adjust the center of gravity to ensure a full fit between the back and the schoolbag, reducing the burden on the spine. Thirdly, its back heat dissipation employs the new technology of TPE high elasticity, a natural cool feeling material neither stuffy nor hot. This bag is internally hollowed for better heat dissipation and its exterior windmill lattice structure significantly improves the overall back support. Fourthly, magic finger rings are cleverly added to the elbow position. Children in walking can adjust the elbow movement through finger rings, naturally open the chest, correct the body posture, and unconsciously get rid of the bad habit of backpacking.

Design by BRAVOKIDS MATERNAL&CHILD Co.LTD

BEGGI Nasal spray
Winner of 2022 Innovation Prize

Design of Cultural & Creative product

Project
Introduction

The improvement of public health awareness has brought about higher nose care needs for alleviating nasal discomfort and rhinitis. However, traditional manual and electric nose washers require users to prepare physiological saline, and have the risk of chocking water and puncture. In this connection, this product adopts innovative structural design and new materials to solve the shortcomings of traditional nose drops and ointments , which are difficult to use and easy to hurt the nose, providing users with a safe and comfortable nose washing experience.
The product has adult version and children version according to the applicable population, and its sprayer looks like an elephant trunk. The children version innovatively applies the third generation flexible rubber technology to the nasal spray field, and the nipple-shaped head not only avoids excessive penetration into the nasal cavity, but also ensures that the nasal mucosa is not punctured. The adult version adopts an brand-new adjustable head, which allows users to use umbrella-shaped or column-shaped heads according to their needs, and employs E-TECH protection wings to prevent scratches caused by penetrating into the nasal cavity.
Considering the uneven water flow of the manual nose washer, this spray is the first to produce water at constant pressure. Combined with the gas-liquid separation structure and the micro nano diffusion system, it achieves continuous pressing, uniform water flow as well as stable and comfort cleaning impulse. Furthermore, the product also adopts an ergonomic small waist design to ensures a comfortable grip.
These innovations improve the comfort of nasal washing, effectively reduce user ' resistance to nasal washing, and have a positive impact on developing the habit of regular nasal washing and reducing the probability of illness.

Design by BEGGI

Chongqing Tianyu E-commerce Co., Ltd is an Internet company focusing on the field of rhinitis big health. Due to the founder's care for families with nasopharyngeal cancer, it is determined to build a leading brand of rhinitis in China. Nasal Spirit uses the Internet and big data to innovate and develop professional, reliable and comprehensive rhinitis products. New electricity + + retail category for the pattern innovation, to create a high and new technology enterprise with continuous innovation ability characteristics The shareholders of a company with in 100 to apply for patents, developed children sterile physiological sea water Handheld electric nasal irrigation Bacteriostatic washing salt Nasal towel paper and a series of innovative products, by the love and esteem of rhinitis patients

Little Hezi Eco-friendly Package
Winner of 2022 Innovation Prize

Design of Cultural & Creative product

Project
Introduction

The Little Hertz Eco Package is a set of creative works in line with the national goal of "double carbon". The product aims to further the publication of "energy saving and environmental protection" and "healthy living".
The materials from the product to the packaging of the package adopt new, healthy, and environmentally friendly materials, and are displayed in the household items: an environmental bag, a sports towel, and a folding cup. The design, on the one hand, establishes an emotional connection with users, leading to frequent exposure and use. This can help users develop a healthy lifestyle for a better healthy lifestyle. On the other hand, the product reduces the use of disposable items such as plastic bags, paper towels, and cups to help users to develop an energy-saving habit for fewer resources waste.
The foldable design increases the package capacity while reducing storage volume, making it easy to carry. Each product of the package is painted with a vivid brand IP image and energy-saving logos. This makes the product more entertaining and enhances its user-friendliness and brand identification while displaying more energy-saving publicity related to electricity for increased brand publicity. Additionally, the packaging box has a special opening that allows for easy disassembling and assembling into storage boxes, achieving the sustainable development of materials and functions for the whole package.

Design by China Southern Power Grid Digital Media Technology Co.,Ltd.

China Southern Power Grid Digital Media Technology Co.,Ltd. is the holding subsidiary of China Southern Power Grid Co., LTD., referred to as China Southern Power Grid Media Co., Ltd. was established in September 2010, the registered place of the company is Guangzhou, the registered capital of 100 million yuan, the company has 9 departments and two wholly-owned subsidiaries, including office organization, personnel department, supervision department and finance Department Rongmedia Center (Editor-in-Chief Department), Brand Culture Center, Digital Science and Technology Innovation Center, Media Development Committee, Customer Service Evaluation Committee (Compliance Operation Management Committee), China Southern Grid Newspaper Co., LTD. Southern Energy Observation Magazine Co., LTD

3D ART PUZZLE
Winner of 2022 SILVER Prize

Design of Cultural & Creative product

Project
Introduction

This innovative 3D Art Puzzle aims to spark children’s spatial creativity and artistic cognition. The product building draws inspiration from modern structuralism, and the geometric shape is the rational induction of nature.
Such an innovative shape breaks the stereotyped thinking of users on puzzle products, which allows for various vertical or horizontal assembly to offer numberless combination possibilities. The firm connector with the patent structure is easy to assemble even for children. Users can freely extend their imagination toward any direction in the three-dimensional art space. In this way, even users that have not received professional artistic training are able to enjoy the fun of creation. Additionally, the product enables children to exercise their spatial creativity, thereby helping them form the stereoscopic thinking so that children can learn about the world more comprehensively.
Based on six famous fairy tales about animals, which include Le Roman de Renart, A Dog of Flanders, The Jungle Book, Le Lion, The Cricket in Time Square and A Cat Who Lived A Million Times, the pictures of the puzzle is redesigned by the designer. Via the brand-new original artistic images paired with highly saturated colors of nature, the product expresses the love and goodwill to animals and nature, which also enlightens users on artistic as well as logical thinking and improves their execution as well as psychological quality. The personal customization of diverse patterns on the puzzle provides a richer art experience for users.
Besides, the product made of the imported gray board is printed with the environment-friendly ink. The round material prevents cutting hands, with the excellent detail processing ensuring use safety and long life span.

Design by HeBingsong design Co., Ltd.

Ranking among China's top 100 design companies, HeBingsong Design Co., Ltd. is a famous graphic design agency in China, whose design service covers a wide range of business. It has cooperated with many major brands, provided successful design service for more than 100 brands, and won lots of internationally recognized design awards. Designer Bingsong He, winner of the Dragon Design Foundation Award, was selected into the 8th list of top 100 outstanding youths in Chinese design industry. Founded in 2009, the company has gathered a team of a creative talents. It focuses on the establishment of brand image, pursues the perfect combination of business and art, and conveys the common humanity through design works.