IIDA Italy International Design Award

Cultural & Creative product

Display Plate Series — Auspicious Beasts Braving Mountains and Seas
Winner of 2023 Prize

Design of Cultural & Creative product

Project
Introduction

Fujian Province in China is named based on its profound historical inheritance of "Fu" culture. The "Fu" character embodies local people's longing for well-being and their expectations for a better future, which are exactly in line with the core value advocated by China Tobacco Fujian Industrial Company — "fight your way to victory".
The styling of this display plate series is inspired by Chinese landscape (such as surging tides and towering mountains), and comes in a blue and white colorway. This harmonious combo of visual elements and color scheme exudes an elegant and exquisite Oriental charm, and further represents the company's business philosophy — "vast ocean embraces streams to its tide". The display plate presents an impressionistic image, in which the sun is casting an orange glow over the mountains and the tides are surging. Meanwhile, four different mythological creatures recorded in Shan Hai Jing (also known as The Classic of Mountains and Seas, an ancient book of mythic geography existed since the 4th century) are set off by this billowy background. They are the Azure Dragon, the Vermilion Bird, the White Tiger, and the Black Tortoise, all symbolizing auspiciousness and blessing. Their postures exude a dynamic feeling, making the whole series visually striking and aesthetically distinctive.
Additionally, the Gutian Conference Site, known as a crucial base in China's revolutionary history, is located in Fujian Province. To commemorate this significant conference, China Tobacco Fujian Industrial Company rolled out the Gutian tobacco with local characteristics. In this context, the edge of the plate is specially trimmed with a uniquely-designed Chinese character — "Fu", whose right half is composed of the Chinese characters "Gu" and "Tian" arranged on the top and bottom respectively. Not only does this design add a refined appeal to the overall styling, but it also reveals an organic fusion of the brand, China's revolutionary history, and the display plate itself.

Design by Guizhou Jiuyun Creative Product Cultural Developme

Guizhou Jiuyun Creative Product Cultural Development Co., LTD. Founded in 2016, it is a comprehensive service company focusing on original design. Since its establishment, the company has been based on user experience as the core, following the development concept of "adhere to culture, innovative service". We hope to carry traditional culture with modern design language, and reflect the cultural core contained in products while expressing product attributes. Relying on strong creative product supply chain resources, the company provides customers with integrated solutions of product design, research and development, proofing, production, packaging and distribution services. The core business includes creative product development, cultural and creative gift design, brand image design, etc. At the same time, the company has provided cultural and creative gift development, design and production services for many times for China Tobacco, including Jiangsu, Sichuan, Fujian and Zhejiang. In addition, the company also has deep cooperation with Ruters, Nongfu Spring, Tencent, Huawei and other well-known brands, to provide professional, high-quality full-case design services for the major brands, with the design language to help the brand efficiently interpret and convey the brand concept, establish brand image.

Jiejiegao
Winner of 2023 Prize

Design of Cultural & Creative product

Project
Introduction

The bamboo, as a gift from nature, possesses a resilient and flexible nature, symbolizing the noble qualities of a true gentleman. Tea utensils, represent an art form cherished by literati for centuries, symbolizing the appreciation of life and self-cultivation. By integrating the symbolism of bamboo with the design principles of tea utensils, the design team not only merges their physical forms but also creates a spiritual resonance and continuation of traditions. This tea set embodies this tradition, conveying the heritage of bamboo culture and the pursuit of a refined quality of life.

Design by FUJIAN BRIGHTON NEW MATERIALS CO ., LTD.

Devour
Winner of 2023 Prize

Design of Cultural & Creative product

Project
Introduction

The piece is a unique combination of delicate flowers with aggressive centipedes and spiders, breaking the stereotype of pairing flowers only with leaves and butterflies, showcasing the ingenuity of the designers. Using 925 silver to create the insects and stamens, they combine hand drawing with 3D printing technology, electroplating titanium into a cold blue-violet colour. Complemented by warm and gentle jade pieces, the nippy metallic colour still emits an aura of danger, creating an intriguing contrast.
Beneath the soft petals of the flowers lies a world of monsters, and the harshness of the fibrolite cat's eye and tanzanite shatter the illusion. In totality, these elements create a delicate balance that appears harmonious but is as fragile as walking on thin ice. The stark contrasts and subtle harmonies have a powerful impact, serving as a warning to people to look beyond the surface of things and understand the essence of what lies beneath and caution them against being deceived by the allure of superficial appearances.
It is worth noting that to combine traditional Chinese culture with modern innovation and to breathe new life into an ancient work of art, the petals of this work are derived from a partially disassembled Chinese antique from the Qing Dynasty. Moreover, all the jade, metal and gemstone components of the piece can be easily disassembled and recycled, with the design team firmly upholding the concept of environmentalism.

Design by Yuan Zhou

Zhou Yuan is a very talented and experienced jewelry designer and artist. She not only masters many skills and knowledge in the jewelry industry, but also has management and teaching experience. Her works combine Oriental aesthetics and traditional jewelry, presenting in a more youthful and unique way to internationalize Chinese-style jewelry. Her achievements have been recognized by the International Jewelry Show, winning the Top 10 Fashion Brands Award.
In her career, Zhou Yuan continuously pursues innovation and excellence, perfectly integrating traditional craftsmanship with modern design, demonstrating unique artistic style. Her works not only have high aesthetic value, but also contain profound cultural connotation.
Zhou Yuan's passion and commitment to the jewelry industry will inspire more young people to devote themselves to this industry, making contributions to the inheritance and development of Chinese culture. Her achievements are not only a recognition of herself, but also a recognition of the entire industry, setting an example for the development of China's jewelry industry.

Beijing Institute of Technology Zhuhai College Graduation Gift – Star of BIT
Winner of 2023 Prize

Design of Cultural & Creative product

Project
Introduction

Design by Catherine Duan，Jiantang Lyu，Minghua Zeng

Duan Ying has over 20 years of practical experience in design and brand management, and has built bridges for European brands such as Versace Tiles, POZZI Sanitary Ware, Negrar Winery, and Pertinace Winery to enter China. Familiar with brand management and marketing promotion operations, proficient in integrated design services across industries and multiple fields. Having in-depth research on the corporate image system, I firmly believe that only by understanding the essence of business and human nature can a unique brand cultural value system be formed. I have led brand design projects for companies such as Gree, Tiannian, Hong Kong Shangzheng Group, Ambo Education, Pearl Light Automobile, Jinyitao, and Singaporean Mr. Bread.
Lv Jiantang is a creative original painter who excels in transforming brand imagery into visual expression, creating a brand image and visual recognition system through elements such as color, lines, and composition. Be able to deeply understand the cultural connotations and values of the brand, and cleverly integrate them into the design to create a unique and attractive brand image. At the same time, he is also a game expert who understands the importance of game design and user experience. He can apply the creativity and principles of game design to brand design and marketing, and create innovative design and marketing strategies for the brand.
Zeng Minghua once traveled to France and deeply experienced European quality of life, fashion brands, ethnic culture, and architectural art. These experiences gave her a unique perspective on Chinese and Western culture. In the process of serving numerous Italian brands, we have successfully combined the cultural characteristics of Italian brands with the needs of the Chinese market. Through innovative design and marketing strategies, we have established a unique image for the brand and increased its visibility and influence in the Chinese market.

Sanxingdui bronze bird double drinking cup
Winner of 2023 Prize

Design of Cultural & Creative product

Project
Introduction

This Sanxingdui double drinking cup is a fashion cup designed by me, and the series styles have been supplied to Sanxingdui Museum for sale. The highlights of the design of the cup are: a cup of double drink, a key to open the lid, seal and leak proof, Sanxingdui Bronze bird trend cartoon IP design, can be slanted, single lift, easy to use.
1. One cup has two drinking methods. The design inspiration of the cup lid comes from the man with bronze mask of Sanxingdui. The cup lid adopts streamlined design and is more fashionable. The left and right cups cover one red and one green, one high and one short, highlighting the double drinking function; 2. The overall color of the cup is mainly red and green. In traditional Chinese culture, red has always represented luck and happiness, and is an important blessing artifact for people. Green is the color of bronze, and green represents environmental protection, and the product is made of food grade maternal and child materials. 3. The silicone set adopts the design of Sanxingdui bronze bird, the bronze bird of cultural relics is relatively cold. The highlight of my design will make the image of the bird more cartoonish and cute, which is close to the love of consumers. The design on the back of the silicone sleeve is the exterior image design of the new building of Sanxingdui Museum. Sanxingdui New Museum was completed in August 2023, in line with the characteristics of Sanxingdui Museum cultural and creative memorial products. 4. The cup belt refers to Sanxingdui pattern solitary line pattern animal face pattern humanoid pattern, moire pattern and other texture design, simplifying it and more in line with the characteristics of the cup product. 5. The control button to open the lid of the double drink cup is the eyes of the man with the bronze mask of Sanxingdui. The color is gold, showing the classical and elegant aristocratic atmosphere of traditional Chinese culture.

Design by YAN YUAN XU

YAN YUAN XU ,University art teacher，XIYUANTrade Shanghaicorporation，Sichuan Pusheng design corporation ，Quanzhou Pusheng ceramics corporation，design Shareholders, design directors.
The industrialization leader of non-legacy literature creation has been reported by many news media. (Sina, IFeng.com, Global Network, Jiangxi Network Broadcasting and Television, Shandong Network, Sohu network, Tencent Network, NetEase, Sina, China People's Daily, China China Network, etc.).
Senior illustrator, product designer, brand founder, professional teacher of art design university, double teacher, professional member of Shenzhen Illustration Association, senior advertising designer, senior interior designer, full-time teacher for many years, with rich teaching experience and class management experience. He mainly studied online art design, commercial illustration design, animation design, brand image design and other professional directions, published several articles in public journals, participated in the teaching ability contest and won the provincial first prize; Guided students to participate in competitions and won many honors; Won the honor of excellent class tutor for many times.
He has nearly 20 years of teaching experience in art design and rich practical experience in projects. However, the key that makes its design unique is derived from the research of culture and art in the past 20 years, especially the research of intangible cultural and creative topics. Based on Sichuan Province, which is rich in intangible heritage and cultural and tourism resources, Teacher Xu believes that regional advantages can be used to integrate exploration and research. After years of research energy, such consideration has proved to be very correct. Xu Yanyuan presided over or participated in the completion of more than 10 national, provincial and municipal non-legacy research projects, such as "Research on Cultural and creative Design of Sanxingdui Bronze Mask under IP Cultural Background", "On the protection and inheritance of Sichuan Qiang Embroidery", "Application and Research of Chinese ink Painting techniques in cartoon design", "Inheritance and Development of Mianzhu New Year Pictures", and compiled the 14th Five-Year Plan teaching material "Cartoon" IP Image Design, and thus won many scientific research awards. At the same time, Xu Yanyuan also led the team as a mentor to help students win many provincial cultural and creative design awards, such as "Sichuan Tourism Design Competition" and "College Student Advertising Art Competition". Engaged in nearly 20 years of senior designer, educator, teacher Xu Yanyuan thought that perhaps in the business can also bring some new breakthroughs. Xu Yanyuan came into contact with many e-commerce companies in need of creative design breakthroughs in the cross-topic research. Because Xu Yanyuan is proficient in cultural and creative IP design incubation and electronic store visual design, she was recognized and served as the chief designer of CUP MYSTERY/PURSING international brand in China and the United States.
The brand joined hands with Luo Yonghao, Hu Bing, Sihuo sister, Liu Xun and other stars to participate in product sales activities, fashion and lifestyle products were widely sold on Tmall, Taobao and Jingdong, and led the team to register 40 works to create "Sofa Panda" and "Super. "Annie and its animal friends" and other creative IP, successfully created tens of millions of sales, only in 2021, five stores to create sales of more than 50 million yuan, the original product contribution sales of more than 10 million yuan. The "Sofa Panda" IP derivative product designed by the company also won the first prize of 2020 Chengdu Gift Tourism Product Creative Design Competition; His personal design works won the finalist award of Shenzhen Museum Cultural and Creative Competition.
The design works are sold in Sanxingdui Museum, Chengdu Museum, Gansu Museum, ITO Yanghuado, Xinhua Wenxuan Bookstore, Geometric Bookstore, etc., and are loved by consumers.
For CUP MYSTERY brand won the Chinese regional ranking for many times: Top 10 brands of animal cup, top 10 brands of insulated cup, top 10 brands of insulated cup, top 5 brands of insulated cup, top 10 brands of straight cup, top 10 brands of non-slip cup, top 10 brands of non-slip cup, top 10 brands of imported glass, top 10 brands of imported glass, top 10 brands of cartoon cup, top 10 brands of cartoon cup, and top 10 brands of cup.

YMY load relief bag
Winner of 2022 GOLD Prize

Design of Cultural & Creative product

Project
Introduction

In China, due to overwhelming schoolwork, schoolbags have become burdens for primary and secondary school students aged 6-14. YMY focuses on limb protection for children, attaches importance to integrated factors of muscles and bones and uses new materials combined with human physics to create this spine protection schoolbag. This schoolbag overturned the traditional schoolbag form through its four-dimensional scientific pressure reduction to protect the spinal health of primary and secondary school students.Firstly, this schoolbag, with a T-shaped weight-bearing structure, is designed with four straps to reorganize the center of gravity, so that the backpack position lifts up and children's back muscle groups and shoulders and neck bear more evenly. Secondly, the straps adopt EVA, a cushioning material, to reduce the burden on the shoulders and enhance shoulder comfort. Its two secondary straps adjust the center of gravity to ensure a full fit between the back and the schoolbag, reducing the burden on the spine. Thirdly, its back heat dissipation employs the new technology of TPE high elasticity, a natural cool feeling material neither stuffy nor hot. This bag is internally hollowed for better heat dissipation and its exterior windmill lattice structure significantly improves the overall back support. Fourthly, magic finger rings are cleverly added to the elbow position. Children in walking can adjust the elbow movement through finger rings, naturally open the chest, correct the body posture, and unconsciously get rid of the bad habit of backpacking.

Design by BRAVOKIDS MATERNAL&CHILD Co.LTD

BEGGI Nasal spray
Winner of 2022 Innovation Prize

Design of Cultural & Creative product

Project
Introduction

The improvement of public health awareness has brought about higher nose care needs for alleviating nasal discomfort and rhinitis. However, traditional manual and electric nose washers require users to prepare physiological saline, and have the risk of chocking water and puncture. In this connection, this product adopts innovative structural design and new materials to solve the shortcomings of traditional nose drops and ointments , which are difficult to use and easy to hurt the nose, providing users with a safe and comfortable nose washing experience.
The product has adult version and children version according to the applicable population, and its sprayer looks like an elephant trunk. The children version innovatively applies the third generation flexible rubber technology to the nasal spray field, and the nipple-shaped head not only avoids excessive penetration into the nasal cavity, but also ensures that the nasal mucosa is not punctured. The adult version adopts an brand-new adjustable head, which allows users to use umbrella-shaped or column-shaped heads according to their needs, and employs E-TECH protection wings to prevent scratches caused by penetrating into the nasal cavity.
Considering the uneven water flow of the manual nose washer, this spray is the first to produce water at constant pressure. Combined with the gas-liquid separation structure and the micro nano diffusion system, it achieves continuous pressing, uniform water flow as well as stable and comfort cleaning impulse. Furthermore, the product also adopts an ergonomic small waist design to ensures a comfortable grip.
These innovations improve the comfort of nasal washing, effectively reduce user ' resistance to nasal washing, and have a positive impact on developing the habit of regular nasal washing and reducing the probability of illness.

Design by BEGGI

Chongqing Tianyu E-commerce Co., Ltd is an Internet company focusing on the field of rhinitis big health. Due to the founder's care for families with nasopharyngeal cancer, it is determined to build a leading brand of rhinitis in China. Nasal Spirit uses the Internet and big data to innovate and develop professional, reliable and comprehensive rhinitis products. New electricity + + retail category for the pattern innovation, to create a high and new technology enterprise with continuous innovation ability characteristics The shareholders of a company with in 100 to apply for patents, developed children sterile physiological sea water Handheld electric nasal irrigation Bacteriostatic washing salt Nasal towel paper and a series of innovative products, by the love and esteem of rhinitis patients

Little Hezi Eco-friendly Package
Winner of 2022 Innovation Prize

Design of Cultural & Creative product

Project
Introduction

The Little Hertz Eco Package is a set of creative works in line with the national goal of "double carbon". The product aims to further the publication of "energy saving and environmental protection" and "healthy living".
The materials from the product to the packaging of the package adopt new, healthy, and environmentally friendly materials, and are displayed in the household items: an environmental bag, a sports towel, and a folding cup. The design, on the one hand, establishes an emotional connection with users, leading to frequent exposure and use. This can help users develop a healthy lifestyle for a better healthy lifestyle. On the other hand, the product reduces the use of disposable items such as plastic bags, paper towels, and cups to help users to develop an energy-saving habit for fewer resources waste.
The foldable design increases the package capacity while reducing storage volume, making it easy to carry. Each product of the package is painted with a vivid brand IP image and energy-saving logos. This makes the product more entertaining and enhances its user-friendliness and brand identification while displaying more energy-saving publicity related to electricity for increased brand publicity. Additionally, the packaging box has a special opening that allows for easy disassembling and assembling into storage boxes, achieving the sustainable development of materials and functions for the whole package.

Design by China Southern Power Grid Digital Media Technology Co.,Ltd.

China Southern Power Grid Digital Media Technology Co.,Ltd. is the holding subsidiary of China Southern Power Grid Co., LTD., referred to as China Southern Power Grid Media Co., Ltd. was established in September 2010, the registered place of the company is Guangzhou, the registered capital of 100 million yuan, the company has 9 departments and two wholly-owned subsidiaries, including office organization, personnel department, supervision department and finance Department Rongmedia Center (Editor-in-Chief Department), Brand Culture Center, Digital Science and Technology Innovation Center, Media Development Committee, Customer Service Evaluation Committee (Compliance Operation Management Committee), China Southern Grid Newspaper Co., LTD. Southern Energy Observation Magazine Co., LTD

3D ART PUZZLE
Winner of 2022 SILVER Prize

Design of Cultural & Creative product

Project
Introduction

This innovative 3D Art Puzzle aims to spark children’s spatial creativity and artistic cognition. The product building draws inspiration from modern structuralism, and the geometric shape is the rational induction of nature.
Such an innovative shape breaks the stereotyped thinking of users on puzzle products, which allows for various vertical or horizontal assembly to offer numberless combination possibilities. The firm connector with the patent structure is easy to assemble even for children. Users can freely extend their imagination toward any direction in the three-dimensional art space. In this way, even users that have not received professional artistic training are able to enjoy the fun of creation. Additionally, the product enables children to exercise their spatial creativity, thereby helping them form the stereoscopic thinking so that children can learn about the world more comprehensively.
Based on six famous fairy tales about animals, which include Le Roman de Renart, A Dog of Flanders, The Jungle Book, Le Lion, The Cricket in Time Square and A Cat Who Lived A Million Times, the pictures of the puzzle is redesigned by the designer. Via the brand-new original artistic images paired with highly saturated colors of nature, the product expresses the love and goodwill to animals and nature, which also enlightens users on artistic as well as logical thinking and improves their execution as well as psychological quality. The personal customization of diverse patterns on the puzzle provides a richer art experience for users.
Besides, the product made of the imported gray board is printed with the environment-friendly ink. The round material prevents cutting hands, with the excellent detail processing ensuring use safety and long life span.

Design by HeBingsong design Co., Ltd.

Ranking among China's top 100 design companies, HeBingsong Design Co., Ltd. is a famous graphic design agency in China, whose design service covers a wide range of business. It has cooperated with many major brands, provided successful design service for more than 100 brands, and won lots of internationally recognized design awards. Designer Bingsong He, winner of the Dragon Design Foundation Award, was selected into the 8th list of top 100 outstanding youths in Chinese design industry. Founded in 2009, the company has gathered a team of a creative talents. It focuses on the establishment of brand image, pursues the perfect combination of business and art, and conveys the common humanity through design works.