IIDA Award Italy 2022

Jianye Tai He Fu Sales Center
Winner of 2021 GOLD Prize

Design of Real Estate Sales

Projet
Introduction

Kaifeng, one of the five ancient capitals of China and the ancient capital of the Eight Dynasties, is home to outstanding people and beautiful landscape. At the beginning of the project, we have been thinking about how to create a cultural mansion of Kaifeng, a space in dialogue with the palace culture, the commercial brand and the people. In the design of the movement line of the space, the layout of traditional Chinese gardens is adopted, and the tortuous movement line is adopted. At the corners, there are retaining walls, rocks, and floor lamps that look like fireflies in the distance, giving it a sense of pure nature between the heavens and the earth. In addition to functioning as furniture, chairs can also be considered sculptures or conceptual art. We have carefully selected different styles of chairs designed by domestic and foreign artists for different spaces. For example, the "Moon" chair by designer Shao Fan. In the eyes of the artist, the furniture of the Ming Dynasty contains the essence of Chinese philosophy. By disassembling Ming-style furniture and combining it with contemporary materials and designs, Shao Fan wants to express the philosophical and cultural changes and contrasts he feels when facing China today. In the private banquet area, the designer reshapes and interprets traditional Chinese furniture. The processing technique of crystal material is integrated into modern geometrical elements, with the processing technique of black metal edging, and the light design is introduced as the atmosphere design feature of the screen. The bubble glass is matched with warm color light source to create a relaxing and comfortable atmosphere. The pine tree in the center of the lobby patio is the most representative plant in China. It is a strong and courageous and daring motivational spirit to break through the limits. It has always been a common object in the brushes of various painters, and it also implies the spirit of generosity.

Design by Maudea Design Studio

Founded by Mr. Mao Mingjing in Shanghai in 2011, MAUDEA design is a diversified design experience partner design firm, committed to providing international interior, home, commercial, graphic and product design services for first-class enterprises in different industries, and has won many international design awards.
MAUDEA design adheres to the rigorous design attitude of creating a connotation space full of profound cultural heritage and rich emotion. With the design concept of globalization in mind, we believe that the design is not a representation, but a reflection of the state of mind so as to express the aesthetics in a meticulous and rich way.
After 10 years of rapid development, MAUDEA design has nearly 200 team members. It has provided interior design and consulting services for more than 50 real estate groups, and has been highly recognized by Vanke, Sunac, Greenland, Jinmao, Xincheng, Xuhui, Renheng, Jindi, Zhongnan, Fuli, Zhengrong, Rongxin, Xinli, Jianfa, Midea and Lujin. In the Asia Pacific region, the firm also cooperates with world-renowned architects to create high-level and challenging cutting-edge projects.

Founded by Mr. Mao Mingjing in Shanghai in 2011, MAUDEA design is a diversified design experience partner design firm, committed to providing international interior, home, commercial, graphic and product design services for first-class enterprises in different industries, and has won many international design awards.
MAUDEA design adheres to the rigorous design attitude of creating a connotation space full of profound cultural heritage and rich emotion. With the design concept of globalization in mind, we believe that the design is not a representation, but a reflection of the state of mind so as to express the aesthetics in a meticulous and rich way.
After 10 years of rapid development, MAUDEA design has nearly 200 team members. It has provided interior design and consulting services for more than 50 real estate groups, and has been highly recognized by Vanke, Sunac, Greenland, Jinmao, Xincheng, Xuhui, Renheng, Jindi, Zhongnan, Fuli, Zhengrong, Rongxin, Xinli, Jianfa, Midea and Lujin. In the Asia Pacific region, the firm also cooperates with world-renowned architects to create high-level and challenging cutting-edge projects.