IIDA Italy International Design Award

Italy International Design Award 2024

DongGuan NiuBen Digital Economy Industrial Park 

DongGuan NiuBen Digital Economy Industrial Park 
Winner of 2022 Innovation Prize

Design of Office Space

Projet
Introduction

The design style of this project is post-modern industrial style, appropriately incorporating new Chinese elements, while highlighting the characteristics of the industry, and the sense of competence and stability is perfectly integrated into the design.
It not only refers to the spatial form, but also a healthy life concept of symbiosis of people, space and environment, superimposing highly complex multi-format spaces, breaking boundaries, creating urban poles that are free from the city, hidden in the bustling place, and integrated into the urban organism.
Use the soul color of natural space as a base. Express spatial emotions with color.
The whole presents a light and elegant texture, bearing the natural form and enriching the exploratory nature of the space through the changing structure.
Light as an element is presented dramatically in space.
Light and dark form a deep and shallow contrast, and the arrangement of the body makes it like a dandelion, and the exploration is endless.
The overall color is mainly black, white and gray, with white and black as transitional colors and auxiliary colors.
Through some cool colors, simple materials, metallic and warm colors for home accessories. Black is mysterious and cold, applied to furniture, floors, decoration, etc., this color scheme can fully highlight the roughness of industrial style, but also does not look too depressing. White is elegant and clean, and mixing and matching gray and black can create more layers of change, and there is a little sense of movement in the mystery. The color art of black and white, such as the designer's chess game with the space, and the dialogue with the modern classic space, the sense of fashion is reborn in the subtraction. Based on the structure of the space itself, light and shadow, lines, and volumes further strengthen the subjectivity of each functional area. The same expression technique gives more diversified artistic expression through materials and functions. The layout of far and near, light and dark, virtual and real, bright and functional gives the space a variety of rich use scenarios. The designer innovatively uses a variety of colors, the fashionable sense of play without losing calm, and the display of details is richer in business texture. The open space creates a multi-functional area where multiple contexts such as reading, business, and social interaction converge. The designer not only superimposes rich life scenes, but also presents a more comfortable and immersive lifestyle experience through the balanced presentation of art, humanities, business and other functions. Instead of the empty complexity of large and extravagant, it is more focused on the living experience of space Only for those who know life.

Through some cool colors, simple materials, metallic and warm colors for home accessories.
Black is mysterious and cold, applied to furniture, floors, decoration, etc., this color scheme can fully highlight the roughness of industrial style, but also does not look too depressing.
White is elegant and clean, and mixing and matching gray and black can create more layers of change, and there is a little sense of movement in the mystery.
The color art of black and white, such as the designer's chess game with the space, and the dialogue with the modern classic space, the sense of fashion is reborn in the subtraction.
Based on the structure of the space itself, light and shadow, lines, and volumes further strengthen the subjectivity of each functional area.
The same expression technique gives more diversified artistic expression through materials and functions.
The layout of far and near, light and dark, virtual and real, bright and functional gives the space a variety of rich use scenarios.
The designer innovatively uses a variety of colors, the fashionable sense of play without losing calm, and the display of details is richer in business texture.
The open space creates a multi-functional area where multiple contexts such as reading, business, and social interaction converge.
The designer not only superimposes rich life scenes, but also presents a more comfortable and immersive lifestyle experience through the balanced presentation of art, humanities, business and other functions.
Instead of the empty complexity of large and extravagant, it is more focused on the living experience of space
Only for those who know life.

Design by Guangbiao Chen(Bill)

Senior space renovation designer, graduated from the Department of Architecture of Guangzhou University and studied in the design advanced seminar of Tongji University. In 2007, he founded Guangzhou Shensi Space Design Co., Ltd., with in-depth theoretical support and detailed practical experience, advocating the "symbiotic relationship between people and space", the project covers hotels, residences, office spaces, cultural and creative cultural tourism parks, etc., and has won many awards in many design competitions. Representative works include Guangzhou Xin Kai Hui Yue Hotel, DongGuan NiuBen Digital Economy Industrial Park , Sunshine Marriott Hailing Bay No. 1, Huizhou Qingxi Hot Spring Hotel, etc.
Honors/Positions
Senior Interior Designer, International Association of Architectural Decoration Interior Design
2022 IDG Gold Creative International Design Award Workplace International Innovative Design Award
2021-2022 International Design – Aiding Award: Office Space Excellence Award
2020 International Design Awards – Aiding Award: Hotel Space Design Excellence Award
2020 The 10th International Space Design Awards - Idea-Tops Award: Catering Space Design Excellence Award
2019 9th International Space Design Awards - Idea-Tops Award: Best Hotel Design Finalist
2019 International Design Award - Aiding Award: Excellence Award in Catering Space Design
2019 9th International Space Design Awards - Idea-Tops Award: Best Office Space Design Finalist
2017 International Space Design Awards – Idea-Tops Award: Finalist Award for Best Commercial Space Design

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