Design of Commercial Architecture
Project
Introduction
The architectural facade of Xiao Xiandun Shanghai Flagship Store seamlessly merges brand essence with architectural aesthetics. This facade design is not just a showcase of classic elegance and refined taste; it vividly embodies the brand’s philosophy of vigorous vitality.
The facade utilizes numerous diamond shapes, symmetrically arranged and evenly spaced. Each diamond shape consists of four intricately carved, leaf-shaped logos in a relief cut-out form, resembling a jigsaw puzzle that perfectly fits together. This primary visual element merges the fluid curves of leaves with the elegance of diamond geometry. The leaf motif evokes freedom, softness, variability, and unpredictability, infusing the building with natural vitality, while the diamond geometry conveys order, structural sophistication, and rationality, adding simplicity and precision. The interplay of these two forms strikes a dynamic balance between natural charm and geometric beauty. At night, the facade transforms into a captivating spectacle as the built-in lights illuminate the cut-out leaf patterns, casting a soft ambient glow. This gentle radiance not only highlights the exquisite details of the design but also creates a mesmerizing visual impact, drawing passersby to pause and capture this moment.
Additionally, the junctions of the walls feature projecting corners that significantly enhance the building’s exterior aesthetics. These outward extensions contribute to a pronounced three-dimensional effect, transforming the facade into a more dynamic and visually striking presence. This approach embodies architectural ingenuity, and the dynamic and bold characteristics of the projections reflect the the brand’s emphasis on vigorous vitality.
Sustainability isn’t just a buzzword—it’s embedded in every aspect of this design, from its organic form and adaptable structure to its cutting-edge technologies and sustainable UHPC (Ultra-High Performance Concrete). This commitment goes beyond a mere feature of the construction; it’s a core value of the brand and reflected in all its products. Every element is designed to promote healthier, more eco-friendly development with lasting vitality.
Design by XIAOJIN Vision (Beijing) Technology Co., Ltd
Xiao Jin Vision (Beijing) Technology Co., Ltd., founded in 2020, specializes in the cross-disciplinary integration of technology and art, creating innovative content, space designs, and high-tech art for municipal projects, commercial ventures, brands, and bionic robotics.
Dual Brands:
JIN ARTS: Since 2017, JIN ARTS has revitalized commercial spaces with artistic ambiance, gaining recognition for projects at SKP-S locations in Beijing, Xi’an, Chengdu, Wuhan and more. The brand has consistently earned international accolades.
JIN FX: Established in 2010, JIN FX is a leader in visual effects, pioneering the introduction of Hollywood technology into China. The brand has expanded into commercial space design and has contributed to over a hundred blockbuster films, including Painted Skin II, Wolf Totem, Assassin in Red, and Creation of the Gods. JIN FX boasts a top-tier global creative network and a fully integrated production pipeline.