Design of Commercial Space
Project
Introduction
PEACEBIRD Flagship Store (Ningbo Tianyi Square) is a testament to the brand’s innovative “hybrid power” retail concept. This space isn’t just about selling clothes; it’s about forging deep emotional bonds with customers through trendy art installations. Every corner of the store reflects PEACEBIRD’s pioneering spirit and fashion sensibility, creating a unique atmosphere where high-quality fashion meets the joy of artistic self-expression.
The facade is impossible to ignore, featuring a massive slatted LED screen that comes alive with dynamic visuals. Whether it’s the vibrant nightlife or the bustling daytime, this screen remains a striking focal point, boosting brand’s visibility and recognition particularly among young consumers. The symmetrical design evokes a geometric aesthetic that is both orderly and modern, making the store stand out amid the lively Tianyi Square.
The interior extends the brand’s forward-thinking vision, integrating the “hybrid power” concept into its spatial flow design to maximize product exposure. The entrance features a striking circular display, allowing shoppers to quickly browse the latest collections. This design not only captivates but also sparks a sense of curiosity, urging them to explore further. Breaking free from traditional enclosed retail layouts, this space design creates an open and imaginative “Modern Convergence”—one that offers more than just an enjoyable shopping but reinforces PEACEBIRD’s modern and fashion-forward image.
Design by PEACEBIRD Fashion Apparel Co., Ltd
Founded in 1996 and listed on the Shanghai Stock Exchange in 2017, PEACEBIRD is headquartered in Ningbo, Zhejiang, China. For 28 years, PEACEBIRD has always been committed to the fashion industry as the core development direction, focusing on the main business of clothing, and has successfully cultivated PEACEBIRD WOMEN,PEACEBIRD MEN, LEDiN, MINI PEACE and other fashion brands, brand matrix continues to improve the brand for different age style and attitude of the segmented customer base, complementary advantages to meet the diverse needs of contemporary young people.PEACEBIRD has always been Let everyone enjoy the fun of fashion as the mission, is committed to becoming the first choice of Chinese youth fashion brand.