Design of Leisure and Entertainment
Projet
Introduction
The beginning of the project: The project is located in the Civic Center of Qianjiang New City, Hangzhou, across from Jiefang East Road. With the rapid development of the national economy and the growth of the pet industry, a series of related industries have emerged around the pet economy, such as pet food, pet supplies, pet medical care, and pet grooming industries. The function of "guarding" has been transformed into a high-level spiritual pursuit of "mind care". Therefore, we want to create a carnival-style consumption scene with pets as the core, diversified, around-the-clock, integrating entertainment, education and shopping experience, and use higher-quality pet services to meet all the needs of consumers. Amazing Grace design designed the experimental integration of auxiliary functions outside the central business format of this project. It not only re-optimizes the functions of pet food, supplies, and grooming in the original pet store, but also builds the project into a comprehensive pet street consumption and education space integrating subsidiary entertainment and leisure. In today's era, more and more people regard pets as a high-level spiritual pursuit of "mind care". Even if they have different bodies, they believe that all living beings still have the same soul, just like the relationship between people and pets, not only the relationship between individuals, families, and pets, but also the social relationship between humans and animals, so we take the "form of life" as our starting point: everything changes with time and balance quietly. Focusing on the theme of pets from birth to departure, we will create a pet chain that includes a series of products and services such as pet breeding, pet trading, pet food, household daily necessities, health care and beauty, pet training, pet insurance, pet funerals, etc., which forms a concept of pets’ whole life - consumption, education, service. Plane analysis: The entire plan layout revolves around three major functions - pet section - store section - pet friendly restaurant section. The design task this time is not only to coordinate the space, but also to combine the opinions between a dozen merchants and different investors. It is a huge challenge for the designer. Under the prospect of multi-integration, the designer separates the pet section and the restaurant section on both sides, so that the pet area is located in a more private space, which better reflects the safety. The lighting surface of this large space, the prosperous high-rise buildings and the sun and moon shining landscape outside the window can directly catch the eye. The retail area should not only serve as an important display and sales space, but also make the moving line guiding, and deepen it on the basis of the investor's triangle theory. Regional Analysis: Smart Home Pavilion: Smart pet products have become popular among pet owners. These high-tech products can not only ease the burden of owners, but also improve the living standard of pets and practice the concept of healthy breeding. Clothing Haute Couture: The advanced customization of pet clothing is a personalized design for the diverse characteristics of pets. Pet behavior genetic testing room: Use knowledge, technology and data to help us better understand and take care of furry children. Technology can make life better for pets, but technology is not just behind the scenes, quiet, and cold, it can also be warm and fun. Good time pet restaurant: Good time restaurant is equipped with professional pet chefs, who can customize fresh food, pet rations, canned snacks for furry children with high nutritional value, and private rooms can customize parties for furry children! There will also be occasional cute pet parties here to meet different cute pets, eat together, and play together. Huayuan: As a shop with the best location in this space, it is equipped with a full set of pet food supplies. Why can many products be arranged in a row, a large number of display cabinets are set up, and the color is based on the warm wood color as the theme , let this space together with pets, let customers experience warmth. Petty: Petty Space focuses on high-end pet food, and some of its main products are from New Zealand, focusing on the concept of healthy and original ecology. The colors of blue, orange and green that are in line with health and vitality are used as the theme, which shows the consistent corporate philosophy. Toy Hall: The whole space is full of vigor and cheerful atmosphere through overhanging colors and different art installations. Jiuji: A company from Japan, focusing on pet kennels and pet appliances, giving warm colors and space atmosphere to better show the entire space. You Qiang Xiao Chong: Use beautiful colors and partitions to show the different styles of the space, and with the use of lighting and light-transmitting acrylic, make the whole space look more Internet celebrity. Shou Pai: The space with the theme of warm tones can arouse the desire of pet owners to buy. Aquarium: The overall space is mainly made of stainless steel, with all kinds of fish tanks and aquariums, so that the tough space is more integrated, and the use of lighting makes its punch-in properties to a higher level. Little Pets: All kinds of pets, rabbits, pigs, and hamsters in the middle of the space. As a comprehensive entertainment and education space, it mainly serves children. In terms of space settings, it is also more childlike and cartoon. Cat cuddling area: Three separate cat cuddling rooms and live boarding areas have been set up. The design is mainly based on pet comfort, and as much space as possible is arranged for pets, so that pets who pick up customers every day can have a good mood. Washing and care area: It provides professional pet washing and grooming and fitness training in one, which integrates the most professional functions of this large space, and gives pet owners a professional and unique experience through individual shapes and bright colors. Pet restaurant: As the biggest highlight of this space, the pet-friendly restaurant has been designed from the perspective of caring for pets. It is hoped that a restaurant can be customized for pets, so that pet owners from all over the world can gather here. , to feel the care and warmth brought by each other with pets. Conclusion: The presentation of this large space here, the key word is fusion, which not only integrates many pet industries, but also integrates various styles and types of pets. The uniqueness of the pet here and the concept of starting from the pet itself will become a gathering place for all kinds of pet lovers. Company introduction: Amazing Grace Design is a professional interior design multi-creative design service agency. The project covers two major design sectors: interior space and architectural garden. Committed to a full range of full-case services from scheme design, project implementation tracking, and soft outfit matching. In addition, Amazing Grace Design hopes to have a deep understanding of the space needs through continuous dialogue with the space, and then create and produce selected objects that adapt to the space. Architecture and garden planning: Amazing Grace Design pursues the readability and local sense of construction in a global context; we believe that architecture is an artistic language created by sincerity and ingenuity. It includes full-process design services from planning, architecture, and landscape to fully express our understanding of the project and ensure its final presentation. Commercial space: Amazing Grace Design has a professional design vision, and has the ability to create a unique and attractive commercial space by mining the city's cultural genes and the project's own characteristics. There are many localized, international, refined and themed space types that reflect the differences in style. Living space: Amazing Grace Design focuses on custom space design, connecting the homeowner's story with the space through temperature expression. While adapting to public aesthetics, it can express individual home design more differentiated.
Design by Qiting Li（ KittyLee ）
Explorer of Aesthetic Space und the Beauty of Life —— KittyLee of Amazing Grace Design Dialogue with space. With enthusiasm to create unique and attractive aesthetic spaces. For her dreams, she loves life, dares to face difficulties, perseveres and strives for fifteen years; For her dreams, she enjoys to understand art and is full of pursuits and creation. Kitty Lee is a life aesthetician in the eyes of the public, a display artist at the China Academy of Art, the founder of Amazing Grace Design and also a famous interior designer. She studied commercial space and soft decoration design at Politecnico di Milano. She owns both Chinese and foreign aesthetic qualities and design thinking and which led a famous space designer with unique artistic temperament and personal label. After years of persevering learning, innovation, exploration and practice, she has accumulated plentiful design experience and solid professional skills, formed her own unique style characteristics and design concepts. Stepping into the public eye, her brand has been unanimously recognized and praised by many cooperative customers. In the space design industry, her name has been affixed with a professional label, known as a famous space designer and has become a synonym for the personal brand of space design. She has won many honors such as i-ding Award-Silver Award for Leisure and Entertainment Space, IAI Design Award -Life Aesthetician and so on. She has successively served as the design manager for projects such as Greentown Deep Blue Plaza, Qianyong Baishi Center, Chaolonghui, and AutoNavi, and has completed a series of outstanding works. Dream starts from childhood, building dreams, chasing dreams, and realizing dreams on the road of design; Unique design style, starting from customer needs and ending with customer satisfaction. Qiting Li's works are just like her names, suitable for public aesthetics. Art is not sharp, unique but not out of place, connotation but not monotonous, humane but not mediocre. Having been galloping in the field of space design for several years, she regards the creativity of space design as the ultimate pursuit in this life. With the humanized design concept, cutting-edge design thinking and unique performance techniques, combined with foreign design thinking, she has made a great contribution to the interior design industry. Active exploration and derivation. Over the years, the parties in the service projects include Greentown, Vanke, Sunac, Longfor, Landsea, Blu-ray, China Resources Ocean, Shimao, Guangyu, Xifang, Dexin, Zhongtian, Zhonghai, COFCO, Zhongliang, Zhongqiang, Zhongqiang De, Tongren, Xiangyi, Guohong, Canal Group, IDG Capital, Pancheng Capital, L'ATELIER de Joël Robuchon, Versace, NIke/AJ, Cyan Duck Dog, THULE, Mogujie, APfunll, Petty Shares, etc. In recent years, she has expanded her own space step by step, from work space, living space to commercial space, to pet space, and various aesthetic spaces. In the spare time of almost saturated work, she still insists on understanding and learning new domain knowledge, not only participating in design courses, but also understanding the latest domestic and foreign design trends and trends in other fields. She respects the precipitation of time. With the accumulation of work experience given to her by time, she can accurately interpret her ideas to customers capture the customers' ideas faster, and more easily understand the customers' demands and act on it at the first time. After that she gives feedback and professional advice or optimizes the plan more efficiently. Adhering to the heart of willingness, in life, work and design, she upholds willingness, works in harmony with knowledge and action, impresses every customer with sincerity and practical actions and has won the industry and customers.