IIDA Italy International Design Award

Red Star Macalline Zhuangzhi whole house custom showroom

Red Star Macalline Zhuangzhi whole house custom showroom
Winner of 2023 Innovation Prize

Design of Commercial Space

Project
Introduction

This project is inspired by waterfalls from towering cliffs. The exterior glass wall features subtly arranged pure white, irregularly cascading lines, forming an artistic painting. Such a design depicts ups and lows via static lines, to express dynamic emotions.
Irregularly shaped decorations widely adopted in the interior design incorporate elements of high mountains, waterfalls, and the Milky Way, which leads to a simple yet elegant style, and exudes the harmonious beauty of natural landscapes. Walking through this space, one is immediately reminiscent of the magnificent spectacle mentioned in Li Bai’s famous poem “Purple smoke rises from the mountaintop/The peak looks like an incense burner in the sunlight/Far away I see the valley stretching before me/The whole waterfall hangs there/The torrent dropping three thousand feet/Straight down to the valley floor/I think it must be the milky way/Spilling to the earth from the heavens”. In this way, one can feel as if in a natural landscape where a waterfall, like white silk ribbon, cuts across green mountains. This project creates a free, natural and unrestrained atmosphere, appearing more attractive.

Design by Hefei Mushang Home Design Co., Ltd

Hefei Mushang Home Design Co., Ltd is a design company that pioneers the practical research and development of whole house customization enterprises.
The company has been focusing on the industry for more than 18 years, mainly engaged in three major sectors: product system introduction, product design services and product training for home furnishing enterprises. During this period, it developed rapidly, reached long-term cooperative relations with 100+ enterprises, and provided a full set of professional design services for cooperative brands to solve problems such as fission and product research and development difficulties in the development process.
In-depth research on the home furnishing market, keeping up with market changes, predicting popular development, and in-depth understanding of cooperative brand culture and its development positioning, tailoring exclusive products in line with brand development for brands, empowering enterprises and helping terminals.

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