Design of Cultural & Creative Product
Project
Introduction
He Hua (Hua Hua), a giant panda top star on social media platforms, has won the hearts of people worldwide with her chubby, fluffy body, slow movements, and endearing clumsiness in climbing trees. This bank card series, as a continuation of online love and affection for He Hua, features the panda as the IP, allowing cardholders, in the company of He Hua, to enjoy warm financial services.
Placing He Hua in the center, the cards meticulously depict three warm and attractive scenes of life: He Hua holds a lotus merrily, pure and innocent; He Hua eats an apple in bamboo groves, natural and vigorous; He Hua builds a snowman in the snow, lively and adorable. In terms of colorway, the corresponding colors, including pink, green, and white, are mainly utilized: pink suggests He Hua’s gentleness and innocence; green symbolizes bamboo groves full of vigour; white creates a pure and tranquil snowy world.
For a more vivid image, the card series employs the flocking process to reproduce layered fur with a strong 3D effect. The resultant realistic texture makes users feel as if they truly touched the soft hair of He Hua, whereby cardholders can experience the distinctive charm of the lively panda while enjoying convenient financial services. This product fully embodies Industrial Bank’s pursuit of ultimate customer experience and its vision for the harmonious coexistence of man and nature.
Design by Eastcompeace Technology Co., Ltd
EASTCOMPEACE TECHNOLOGY CO., LTD, headquartered in Zhuhai, was established in 1998 with a registered capital of 446 million yuan. It is the first listed smart card company in China. Business covers financial payment, mobile communication, government business, industrial Internet of things, automotive networking, consumer electronics and other related fields of smart card and digital identity and security management products and industry application solutions, is the second generation of national ID designated production enterprises.