IIDA Italy International Design Award

Hodo Merrily-warm down coat

Hodo Merrily-warm down coat
Winner of 2023 Innovation Prize

Design of Decorations

Project
Introduction

This goose-down coat strikes an intelligent balance between stylish looks, warmth and comfortable wear. The classic and simple shape of the coat makes it suitable for a wide range of wearing scenarios. The hood, shoulders, neck and waist parts ingeniously employ the original 3D tailoring to fit the body's natural form. Combined with the zoned-down filling process of the coat, it cleverly reduces the feeling of bloat.
Efficient heat lock-in is the biggest highlight of this goose-down coat. It employs the WARMTECH thermal insulation technology, significantly reducing heat loss. In particular, the premium white goose down filling with a fluffiness of 700+ achieves long-lasting warmth with a more extensive air layer for the same amount of down. The silver ion thermal storage lining reflects heat in the form of infrared rays, creating a thermal micro-circulation in the inner space of the coat, helping users to withstand the cold winter weather.
Moreover, the designers have fully considered the user experience. The Tricol lightweight warp knitting fabric provides a lightsome and soft feel, ensuring freedom of movement. The complemented micro-porous breathable membrane effectively solves the problem of water penetration and internal moisture retention. Meanwhile, the Teflon protective coating makes the fabric waterproof, oil-proof, and easy to remove stains, keeping it clean and dry.

Design by Jiangsu Hongdou Industrial Co., Ltd

Founded in June 1995, Jiangsu Hongdou Industrial Co., Ltd is a core subsidiary of Jiangsu Hongdou Group, a well-known enterprise in China. The company has been committed to national brand building, and constantly adhere to innovation and change. Since the establishment of the brand, it has insisted on building China's first cultural brand as its own responsibility, and built a brand system with "love" culture as the core from multiple aspects such as research and development, production and channels.
Facing the advent of the new retail era, Hongdou Shares will insist on accelerating the realization of intelligent construction and improving the status and role of industrial design in the enterprise. Combined with market demand and user feedback, product design and development, focus on product innovation ability and industry-university-research cooperation, improve user satisfaction, improve enterprise competitiveness.

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