IIDA Italy International Design Award

Diamond

Diamond
Winner of 2024 Prize

Design of Package Design

Project
Introduction

The packaging follows the overall style of its series and ingeniously incorporates innovative elements. It continues the signature dark green-lotus pink-dark green color scheme, highlighting Eastern aesthetics full of a layered sense and beauty of balance. The upper and lower sections mainly utilize the classic “soft green” to exude understated elegance, which is also reminiscent of an ancient Chinese poem that mentioned a soft green lake with calm surface, embodying deep cultural significance. Moreover, the middle section is particularly striking: screen printing technology realizes a satin finish, while photolithography technique creates the pink lotus pattern of traditional Chinese realistic painting style to vividly show the lotus’s beauty and grace. Such a design gives a sense of dynamism, profoundly interpreting the idea of “motion within stillness” in Eastern art.

Additionally, the packaging employs advanced technology and adheres to environmental principles, striking a perfect balance between visual impact and modern aesthetic trends in terms of multiple dimensions. The labels on the upper section adopt micro-nano embossed foil stamping process, which not only greatly improves the texture but also facilitates energy saving and emission reduction; at the same time, the process enables deep depth of field and multi-phase transformation, resulting in a strong visual impact. The ring of patterns at the top and the two waistlines use embossed photolithography technique to achieve a unique touch and a fine luster. Furthermore, the overall packaging utilizes UV embossing transfer technology to integrate multiple photolithography techniques. This reduces the use of traditional screen printing and spot foil stamping to minimize energy consumption, while also ensuring a minimalist aesthetic with a layered sense and a 3D effect, making the packaging an artwork that perfectly blends technology and environmental sustainability.

Design by ZHEJIANG YIXING PACKAGING TECHNOLOGY CO., LTD.

Zhejiang Yixing Packaging Technology Co., Ltd. was established in 2017, is a modern printing and packaging enterprises in the forefront of the industry in terms of production scale, scientific research and innovation, service mode, management system and intelligent construction.

The company has always taken “adhering to independent innovation and striving for industry leadership” as its core strategy. Inspired by the strategic blueprint of Industry 4.0, the company strives to promote the construction of innovative concepts such as “intelligent manufacturing”, “intelligent factory” and “intelligent service”, and provides customers with intelligent services and products by supporting the use of information and digital means.

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