IIDA Italy International Design Award

Kitchen Products

Winner of 2023 Prize

Design of Kitchen Products


Creative Modular Tableware Set
Xiqi is a set of creatively designed tableware that draws inspiration from the traditional Chinese ceramic container known as the Meiping. Meiping is characterized by its small mouth, short neck, rounded shoulders, slim base, and circular foot, presenting an elegant and charming appearance. Historically, Meiping was often used as a wine container during feasts and banquets. Building upon the essence of the Meiping, the design of the Xiqi seamlessly blends traditional culture with modern aesthetics, resulting in a unique fusion of past and present. With each use of the tableware, users can embark on a visual feast and culinary journey, indulging in the perfect union of artistry and gastronomy.
Meet Dining Needs of Different Families
In the design based on 3-5 person small family dining scenarios, the types and capacities of the tableware in Xiqi have been adjusted. The form of Xiqi" has been reasonably deconstructed into 7 individual pieces, which are sufficient to meet the practical needs of modern families. Furthermore, the clever use of the Xi (囍) character pattern and window-like hollow support components enable free combinations, allowing for versatility in various usage scenarios.
Innovative Storage Combination Form
The storage and combination design of the tableware minimizes the volume, providing users with efficient space utilization and convenient storage, maximizing space savings. Furthermore, the unique shape of the Meiping and its exquisite decorative effect add an artistic atmosphere to the dining table. With delicate lines and smooth curves, it showcases the splendor of traditional aesthetics.
Safe and Environment-friendly Material
The tableware is made from environmentally friendly Melamine, a non-toxic and pollution-free material that complies with national food hygiene standards and the US FDA health standards. Long-term use poses no health concerns. Melamine material is lightweight, visually appealing, and resistant to breakage, making it suitable for various occasions such as outdoor dining, camping, and more, meeting the diverse needs of users.
Elegant Visual Experience Combining Chinese and Western
Chinese red, as the predominant color scheme of Xiqi, symbolizes joy and happiness. Each piece of tableware exudes a rich traditional Chinese essence, with intricate patterns and elegant lines that outline the beauty of the Meiping form. The infusion of elements inspired by Picasso's artworks adds a sense of contemporary artistic fashion to the tableware, creating a unique and distinctive style.


Big Eye Series
Winner of 2022 SILVER Prize

Design of Kitchen Products


. Big Eye Series is a series of original new non-stick frying pans and soup pots, which integrates stewing, braising, boiling, and frying, featuring light weight, powerful function and simple operation. It took several months to design this series of products from the perspective of creative novelty and functional practicability, and the original pressure relief valve with automatic adjustment function was created. The original intention is to make kitchen utensils more aesthetic, allowing users to enjoy a unique and interesting cooking experience.
The homogeneity of the existing products in the market and the traditional and old-fashioned appearance or structure cannot meet the needs of the young consumer market for new and exotic products. This product has an original new pot body, an original micro-pressure structure and an original automatic variable pressure relief valve. It also well support a variety of use such as stewing, frying, braising, boiling, steaming, frying and deep-frying to achieve efficient utilization, and perfect cooking energy-saving effect.
In order to achieve both energy saving and smooth exhaust, this product has created a silicone pressure relief valve with automatic adjustment function, which can “ preserve heat when the pot is in low pressure, and release steam when in high pressure”. Moreover, the valve inherits the characteristics of silicone material, which boasts long service life for its high temperature resistance, mold resistance and easy cleaning with odor-free features.

. The handles of this product are made by thermochromic painting, which not only reminds of anti-scalding, but also full of fun. The rounded big R angle design also makes the grip more comfortable. The characteristic twist-open lid not only highlights the personality, but also affect no practical convenience. And the glass of the observation port on the lid applies anti-fog treatment, so that users can know the food state clearly to cook safely and enjoy it with confidence.
The product is round and full in shape and smooth in lines, making it a naivety cookware. Its large opening window and high-saturated color of the glass observation port satisfy the unique visual perception and make the daily kitchen utensils more ornamental and interesting. Moreover, its variety of colors is conducive to customizing personalized styles and bringing users a great cooking experience.
The product adopts a new craft of non-stick. Its inner surface, under high-temperature melting titanium process, which is about 10 times stronger than traditional Teflon material, can prevent the coating from falling off to ensure food safety. The outer surface is coated with high-gloss oil-based paint, making it smooth and easy to clean, which can reduce the pollution of detergent to the environment. And the automatic air valve, made of silicone material with variable properties, can effectively improve thermal energy efficiency to save energy and protect the environment.

Design by Deslon Kitchenware (Shanghai ) CO,. Ltd.

Founded in 2008, DESLON is mainly engaged in the development and sales of home appliances. It owns its own brands including DESLON, BOBER, DAMO, DRON and COOLOCK. It has acquired the Diplomat, Samsonite , Le Creuset, NOOB HUANG, “DeRUCCI, BEYOND Kids and other domestic and foreign first-line brand operation rights, with products covering kitchenware, cups and pots, home textiles, small appliances, travel bags and outdoor products and other supplies categories. The headquarters is located in the commercial office area of downtown Shanghai, with an office area of nearly 2000 square meters. At present, DESLON has more than 20 sales centers in the country, with a total number of more than 200 employees, and the product sales scope covers all channels. DESLON has always been in the leading position in the B2B field, with an annual sales scale of more than 600 million. The enterprise has been committed to the comprehensive construction and in-depth development of the home furnishing industry, and actively plough into the development of e-commerce, entity, new media and other fields.

Integrated stove-Fenghua
Winner of 2022 Innovation Prize

Design of Kitchen Products


. This design is a highly innovative integrated kitchen electricity product, and the main design points are as follows:
1.Multi-functional integrated design
The product adopts modular design and highly integrates range hood, gas stove, air fryer, steam box, oven, stew pot, heat preservation box, disinfection cabinet and many other functions. It can simultaneously realize functions such as fried, steamed, boiled, stewed, roasted, baked, simmered and other cooking methods. It can meet the Chinese consumers’s cooking needs for a variety of different food.
2. Intelligent design
Al smoke control technology: The stove can accurately identify the shape, size, position, concentration and motion trajectory of lampblack, and intelligently, automatically adjust the suction force of smoke machine, through advanced lampblack sensor and intelligent algorithm. AI auxiliary cooking: The product is equipped with cooker temperature sensing technology and gas stove firepower electronic regulation technology. It can intelligently identify the types of ingredients and cooking methods in the pot through AI algorithm, schedule AI algorithm to match firepower, and combine it into a variety of automatic cooking modes to realize the automatic adjustment of firepower in the whole process.
ntelligent recipes: The enterprise, together with well-known five-star chefs, develops an intelligent recipe cooking curve of the steam oven. Users only need to select with one key from the cloud recipe to automatically set the time and temperature. It can also be manually adjusted according to personal preferences and different food. A green hand becomes a chef in seconds.
Cooking cloud sharing:The product can accurately record the temperature, heat and time of the cooking process. In addition, the user can sort out the information of food and cooking ingredients, transmit the cooking information to family and friends through the cloud, and download the delicious food recipe shared by friends for local use. Intelligent interconnection and safety: the product has firewall (in case of open fire inhalation automatically cut off the gas source), gas stove accidental flameout protection, gas leakage alarm and other intelligent safety technology; And the mobile APP can check the cooking status, push a reminder to turn off the fire or remotely turn off the cooker.

. 3. Better lampblack effect
This design uses the near suction lampblack way whose smoking port is far lower than user's head, which can effectively solve the traditional pain spots that exhaust lampblack may have oil on the face. Dc inverter fan and bionic air duct system are used to effectively improve smoking efficiency. Equipped with fan linkage electric smoke stop valve, it can effectively solve the persistent problem of smoke channeling in public flue.The sunciton efficiency (odor reduction) is as high as 99.5%.
4.Better space utilization
This design integrates the range hood, gas range, steam box, oven, disinfection cabinet and many other functions, which can effectively improve the utilization rate of kitchen space and provide more cooking methods. Solve the problem of insufficient space in the small kitchen.
5. Excellent mute
The suction outlet of this design is closer to the pot edge, and the smoking range is wider. The dc frequency conversion fan with low power consumption and low noise is used to achieve "small displacement, strong suction and low noise". The noise of 66dB (A) is far lower than the national standard 73dB (A).
6.Energy saving and environmental protection
The product is equipped with a new high-performance combustion system, combined with the multi-layer shaped energy pot rack, so that the heat load of the gas cooker is elevated to 5.0Kw and the thermal efficiency reaches more than 70%, far exceeding the national first-level energy efficiency (thermal efficiency59%).
7. Easy to clean
We adopt a new structural design,mesh-free and removal smoke shiled,greatly improve the convenience of cleaning.Traditional range hoods have built-in mesh, which is complicated in structure, easy to hang oil, drip oil, and difficult to clean.


Pang Jianjun:Master of Designing and a senior product design expert who has been engaged in design and management for 11 years. He was the design director of Zhejiang Meida Co., Ltd. and once established a design center for four well-known enterprises at home and abroad and served as the design director; He was selected into the 2015 design leading talent plan of the Ministry of Industry and Information Technology of China, the National Professional And Technical Personnel Knowledge Renewal Project and the Provincial Professional And Technical Personnel Innovation Design Ability Improvement Project in Zhejiang Province; His works won the American Idea Design Award, American International Innovationdesign Award,New York Product Design Award,Bauhaus International Design Award,China Red Star Award, China Good Design Award, Successful Design Award. Part of his works were selected into the nationwide art exhibition hosted by the Ministry of Culture; He has designed hundreds of products successfully which have generated great economic benefits; He has made effort in establishing a China's top ten innovative enterprises, a Zhejiang key enterprise design institute, the Yangtze River Delta Industrial Design Institute, Jiaxing Industrial Design Association, Jiaxing Industrial Design magazine, etc.