IIDA Italy International Design Award

Exhibition Space

Moganshan Xiantan Village Tourism Distribution Center
Winner of 2023 Prize

Design of Exhibition Space

Project
Introduction

The core of the work is the green ecology concept of “lucid waters and lush mountains are invaluable assets” proposed by General Secretary Xi Jinping. Local intangible cultural heritage culture, local customs, and other characteristics are combined with. We use local bamboo as the raw material and process it for the space. The architectural space structure has a duplex apartment design, creating a visual effect of a wider hall. After entering the door, at the entrance, a “mountain view” landscape design is consistent with the core concept of green ecological development so that visitors can deeply experience local development and cultural characteristics.

Design by Xie Zuonan

Hello everyone! I am designer Xie Zuonan, and I borrow the famous quote of "Paul Rand" master: "A designer should be a person whohas an ideal life of design".I use my design to speak for myself andintroduce myself with my work.

Bamboo Culture Museum
Winner of 2023 Prize

Design of Exhibition Space

Project
Introduction

Construction time: July-November 2022
The Bamboo Culture Museum is located in the Bamboo Industry Demonstration Park of Chishui City, Guizhou Province, China. The demonstration park, with 22,000 square meter, fully displays various ecological bamboo and integrated bamboo in space applications. Among them, the public art installations composed of original bamboo, and door head, porch, bamboo corridor, interactive space constructed by infinite bamboo and public furniture, are displayed in the field of public art. In the museum, the history, context, distribution of bamboo species and the development history of bamboo industry in the world, China and Guizhou are presented to visitors through the forms of sound, light, electricity and multimedia.
The concept of Bamboo Culture Museum is from physical space to cognitive space. That is, we hope to interpret bamboo's inherent spiritual and physical properties and its wide application in space through full creativity; In recreating its unique space, it also recreates for the audience its limitless imagination, wider applications, more possibilities, and its aesthetic blueprint. In the interactive and immersive cultural space, the audience can understand the value of bamboo culture in architecture, home furnishing, public art and daily life.
Following the sound of birds and streams, we enter the stairway space more than ten meters high. The bamboo forest on both sides of the steps is soaring into the sky. Under the interaction of gilt projection, the waterfall made by bamboo strips flies down, reproducing the virtual reality scene by contemporary art.
The original two pillars on the second floor of the museum are designed as bamboo art installations, which symbolize a sacred breathing flower and embody the space and scale, symmetry and balance, cadence and rhythm of the bamboo structure with its unique composition form.
From the beginning and launching of the project to every builder and even every audience, we can truly feel the distinct personality and temperament of bamboo culture here. With culture and art as the guide and innovation and openness as the connotation, Guizhou Bamboo Culture Museum opens a great future for the present and future of bamboo industry.

Design by Ge qiantao Studio

Founded in 1993, Ge Qiantao Space Design Studio is based in Shanghai's multicultural background, with innovation as the core and natural materials as the research object. Its fields contain architecture, public art, interior, overall planning, planning, graphic design and product design services.
The diversity of the project promoted to the studio having a design team with an international background. The international vision of design makes the studio a "pioneer" who constantly pushes boundaries.
For a long time, with the spirit of place as the research object and local culture as the carrier, the studio intervenes in cities, villages and communities through art, architecture and design, so as to create interaction between Spaces, transform ideas and reconstruct humanity, while activating history and tradition, coining new possibilities and enlightening the future.

Nanjing Guoce Liquor Maotai Cultural Experience Hall
Winner of 2022 Innovation Prize

Design of Exhibition Space

Projet
Introduction

The overall design idea of the exhibition hall, based on the classic characteristics of Maotai liquor, selects the classic colors of Maotai trademark: red, white, blue and gold as the main colors to improve the overall quality of the project and the sense of historical precipitation. It makes the profound cultural and artistic deposits of Maotai liquor in the years of development prominent. Using modern multimedia technology, rich interaction and experience, combining traditional and modern techniques, we explore the brewing technology of Maotai liquor. Add cultural interaction experience, roam the development history and brewing environment of Maotai liquor, and the thousand year history of Maotai liquor, to show the story of cultural wine vividly.
The National Policy Maotai Cultural Experience Hall is divided into five parts according to space functions: brand image performance space, exhibition space, tasting space, cultural extension space, and consumer interaction practice space. At the same time, it also provides consumers with more functional services and cultural attribute experience: Maotai wine anti-counterfeiting identification services, Maotai culture lectures, Maotai fans reading sharing, Maotai charity auction and Maotai cocktails tasting.
In terms of the content construction of the experience hall, the millennium heritage of Maotai culture is fully displayed: 70 years of glorious brewing history, unique natural environment, inherited classic technology, outstanding quality pursuit, social responsibility of big brands, renowned corporate reputation at home and abroad, and a variety of classic products (old wine, sub new wine, commemorative wine, personalized wine, etc.), connecting Maotai culture with the past and looking forward to the future, Connect consumers' hearts with the development of the times.

Design by Junming Gao

NEWFORM Shanghai Red Star Macalline Jinbei Road store
Winner of 2022 SILVER Prize

Design of Exhibition Space

Projet
Introduction

Newform
Italy's top bathroom brand, with the "sanitary industry Maserati" said. The project is its second direct-operated experience store in China and another innovative attempt to design a new retail experience store in the category of traditional building materials.
Inheritance and Renewal History, humanity, nature are the threads running through the entire branding space design. The "Power of Nature" entrance theme installation is the "materialization" carrier of philosophical thinking.
​The overall layout draws on the architectural form of the arched verandah of traditional Italian architecture to create a more wonderful design in a limited space. The use of optical illusion to expand the limited space makes the closed space of the traditional "shop" become the open space of the "square", which enhances the artistic scene appeal of the product and attracts more viewers to stop and "visit", thus generating resonance with the brand.
Moving line design adopts the so-called "Oriental Venice" -- China Suzhou garden style "step by step" forced moving line way, from the space rhythm, light and dark changes, a tiny bit to drive the viewer's mood, with the artistic scene of the product continuously stimulating people's desire for "exploration".
The core experience area is the "climax" area of the whole space design, which can allow customers to experience the immersion of the rainforest bathing experience, but also bring high-end customers the ultimate exclusive experience of beach spa bathing.
The V.I.P. area focuses on the design of top-end customized solutions and product services, and offers more possibilities for the customer's needs in a relatively private space with a sense of discord.
The entire experience store not only allows customers to touch and feel products at zero distance, enhancing the interactive experience, but also has the spatial requirements for online live interaction and product knowledge sharing, giving additional functional possibilities and practical value online and offline.

Design by JIA HUAiNAN

A leading figure in international luxury real estate design in China. Years of cross-field design experience, he has won numerous well-known awards at home and abroad, including the Golden Bund Award of American Interior Design Magazine, the Best Home System Integration Award in the United States, the Italian A'DESIGN Award, the IAI Asia-Pacific Interior Design Competition, the Idea-Tops Award, the 40UNDER40 China Design Outstanding Youth Award, the China Building Decoration Association Award, etc., and cross-border cooperation with world-famous luxury brands such as FENDI, maintaining a good reputation and high reputation in the circle of first-line real estate enterprises and top private customers.