IIDA Italy International Design Award

Beijing Institute of Technology Zhuhai College Graduation Gift – Star of BIT

Beijing Institute of Technology Zhuhai College Graduation Gift – Star of BIT
Winner of 2023 Innovation Prize

Design of Cultural & Creative Product

Project
Introduction

Design by Catherine Duan,Jiantang Lyu,Minghua Zeng

Duan Ying has over 20 years of practical experience in design and brand management, and has built bridges for European brands such as Versace Tiles, POZZI Sanitary Ware, Negrar Winery, and Pertinace Winery to enter China. Familiar with brand management and marketing promotion operations, proficient in integrated design services across industries and multiple fields. Having in-depth research on the corporate image system, I firmly believe that only by understanding the essence of business and human nature can a unique brand cultural value system be formed. I have led brand design projects for companies such as Gree, Tiannian, Hong Kong Shangzheng Group, Ambo Education, Pearl Light Automobile, Jinyitao, and Singaporean Mr. Bread.
Lv Jiantang is a creative original painter who excels in transforming brand imagery into visual expression, creating a brand image and visual recognition system through elements such as color, lines, and composition. Be able to deeply understand the cultural connotations and values of the brand, and cleverly integrate them into the design to create a unique and attractive brand image. At the same time, he is also a game expert who understands the importance of game design and user experience. He can apply the creativity and principles of game design to brand design and marketing, and create innovative design and marketing strategies for the brand.
Zeng Minghua once traveled to France and deeply experienced European quality of life, fashion brands, ethnic culture, and architectural art. These experiences gave her a unique perspective on Chinese and Western culture. In the process of serving numerous Italian brands, we have successfully combined the cultural characteristics of Italian brands with the needs of the Chinese market. Through innovative design and marketing strategies, we have established a unique image for the brand and increased its visibility and influence in the Chinese market.

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