Design of Decorations
Project
Introduction
This swimwear series for Asian females strikes a balance among style, practicality, and comfort by integrating stylish elements, eco-friendly materials, and a body-flattering design.
Drawing inspiration from maritime culture, this swimwear series features nautical stripes, refreshing color palettes, and the embellishment of patterned ribbons, capturing the very essence of sailing into its design—a sporty style that is vibrant, unbridled, and infused with zest. More than just a distinctive appeal, the nautical stripes also serves as the call to ocean conservation, reflecting the brand’s dedication to environmental protection.
Moreover, this series champions environmental sustainability by using recycled materials, demonstrating a responsible effort to minimize resource waste. Its design doesn’t stop at eco-consciousness; it excels in both practicality and the way it flatters the wearer. Its outer layer, made of eco-friendly, soft, and elastic polyamide fabric, is enhanced with anti-sun factors to achieve UPF50+ protection, providing a long-lasting and effective defense against harmful UV rays. To celebrate the female contours, it further integrates an antimicrobial mesh lining to flawlessly sculpt the abdominal area. This approach ensures a proper tightening effect for a petite waist. Gone are the days of uncomfortable squeezing. To enhance its appeal, both the front and back of the swimwear employ the 0.618 golden ratio in the waist-slimming design, effectively flattering the natural body curves of its wear.
Meticulous attention is paid to every detail in this design. The logo embroidered on the left chest creates a captivating three-dimensional effect. Processed through a sophisticated printing technique, the patterns on the ribbons are both exquisite and vivid, with their colors remaining unfading over time. These seemingly small yet impactful elements underscore this series’ premium quality and the brand’s unwavering commitment to craftsmanship.
Design by ANTA SPORTS PRODUCTS LIMITED
ANTA brand was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007(Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of professional sports products including shoes, apparel and accessories to Chinese consumers. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports in 2019, a global sportswear group that has internationally recognized brands including Salomon, Arc’teryx, Wilson, Peak Performance, Atomic, etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.