Design of Commercial Space
Project
Introduction
ANTA Olympics-themed flagship store — The Gate of Triumph, located in Wangfujing Street, Beijing, integrates elements of Eastern and Western cultures. It draws inspiration from the Arc de Triomphe in Paris, and is designed as a brick building (a form of Chinese traditional architecture), which aims to show the story between ANTA and the Olympics from multiple dimensions. The iconic archway symbolizing victory, and the design of track lines, together embody the theme (the Olympics) and competitive spirit. The warm yellow light of the archway, paired with the mannequins dressed in award ceremony outfits inside the show windows, is reminiscent of the highlight moments during the Olympics, whereby to underline the close connection between ANTA and the Olympics, representing the pride and honor of being a representative brand for the Chinese Olympics.
The three-floor flagship store, with the interior design inspired by future sport lab, features metal and PMMA lines that give a dynamic feeling, so as to create a stylish space full of a sense of technology. On the first floor, the streamlined visual focal installation named “Dynamic Light Trail” at the entrance, made of metal and PMMA light tubes, adopts specially designed lighting and sound effects to realize a symbiosis of sports and technology. The second floor, following the design style of modern laboratories, takes frosted PMMA as the main material to create an futuristic environment, whose combination with a central island for 360° display of Olympic moments offers customers an immersive experience as if in the Olympic site. The third floor is ANTA Sports Museum that is dedicated to passing down the history and culture related to ANTA and sports, whereby to vividly convey the brand philosophy and sports spirit.
Design by Anta (China) Co., Ltd
ANTA brand was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007(Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of professional sports products including shoes, apparel and accessories to Chinese consumers. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports in 2019, a global sportswear group that has internationally recognized brands including Salomon, Arc’teryx, Wilson, Peak Performance, Atomic, etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.