Design of Commercial Space
Project
Introduction
As its first shoe-themed concept store, ANTA BEIJING SNEAKERVERSE STORE distinguishes itself from other sports brands by taking shoes as the "second skin of feet" as the starting point of the programme concept. Through visual technology and trendy styles, the store creates an immersive sports space for an enjoyable exploration of shoe culture.
The space is closely linked to the brand's concept. The interior employs silver-grey metal, mirrors and other design elements, combining cool and fashionable space and the beauty of mechanical life, creating a sporty future space in a highly technological sense. The space is open and connected to all footwear areas, optimising the user's shopping experience. Meanwhile, the space highlights coating spray metal and rhythmic lines through light and shadow, creating a balance of technology and sophistication. Furthermore, the space is strongly connected to the concept of "Made for Future". The store features a striking mechanical foot model and a large display screen that grabs customers' attention. The display screen conveys the brand's commitment to improving the wearing experience of sports shoes, offering an immersive shopping experience.
Design by Anta (China) Co., Ltd
ANTA brand was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007(Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of professional sports products including shoes, apparel and accessories to Chinese consumers. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports in 2019, a global sportswear group that has internationally recognized brands including Salomon, Arc’teryx, Wilson, Peak Performance, Atomic, etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.