IIDA Italy International Design Award

ChicChicBird Noodle Shop

ChicChicBird Noodle Shop
Winner of 2023 Innovation Prize

Design of Catering Service

Project
Introduction

The shop is located on the first floor at the corner of the block, and the corresponding second floor facade is rented for the signboard. This means that the shop covers an area of 160 square meters, but has 215 square meters of facade.
In the face of such a large, angular display surface, it is already difficult to use the door head or signboard design to deal with, what is needed here is a symbol with volume. We decided to use the brand image of the store directly: the two birds, and their home: the nest, to take up the entire facade. It's a kind of overarching symbolism, like the Duck restaurant that Venturi once praised, and the Duck, in Venturi's mind, is essentially the same structure as the cathedral. This is the great impact of commercial architecture on serious architecture 50 years ago in the age of the automobile, and in the current information age, it has become even more violent.
In the busy commercial street, we hope to blur the boundary between indoor and outdoor, making the store space into the public street to the maximum extent. The biggest obstacle to achieving this goal is the two columns on the facade, which clearly define the outline of the store. Therefore, through the chamfering of the arc, we enlarged the column into two large trays in form, and tilted in different directions to eliminate its sense of weight and functionality. Hundreds of nests are divided into two groups and placed on trays. Formally, they are two large "canopies" that cover the facade. Spatially, they run through the interior and extend to the street. The interior and exterior spaces penetrate each other under the two "canopies".
In addition to a 10-meter-long food table, we pushed all the scattered seats in the coffee area to the inner and outer junction, and made full use of the space under the eaves formed by bird's nest to form a more open and public entrance area. Now, it has become a favorite resting spot for nearby residents to walk their dogs.

Design by HU Xing,LIU Changming,LI Zhe

Co-founder of Qing Studio, PHD of Huazhong University of Science and Technology, visiting scholar of Cornell University, Master of Dundee University. Works have been exhibited in the 13th “National Fine Art Exhibition”, and won the Judge's Choice Award of the “Asia Pacific Interior Design Award” in 2019, and the Gold Award of the “American Master Architect Award” in 2019. In the same Year, nominated for the “S.Arch International Architecture Award” in Germany and the Interior Design Magazine's “Best of Year Award” in the United States, and was included in Archdaily's 2019 Best Homes collection.

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