IIDA Award Italy 2022

Catering Service

Initial
Winner of 2021 Innovation Prize

Design of Catering Service

Projet
Introduction

God-the one who extends all things,
Light-the one who gives birth to all things,
Essence-the one who holds all things,
Chi-the one who runs everything,
Water-the one who nurtures all things...

Design by QIN BAN(TINA)

Design is a kind of mental effort. Life is the core of design, and life spreads out because of the beauty of life. From the eyes, ears, nose, tongue, body and mind to perceive color, sound, fragrance, taste, touch, dharma, the six senses of the six senses, into the self, into the design. The main design directions are: simplicity and nature, loneliness and mystery, transcendence and solitude, the oriental humanity overflows the space, cultivates the master's style, and tastes the "luxury poverty" in the inner structure of the soul. At the same time, the space is left blank to inject oriental aesthetics into the residence. Between the sky and the earth, build a space that is not surprising, not lively, and just quiet.

Crab God of Tang Dynasty
Winner of 2021 SILVER Prize

Design of Catering Service

Projet
Introduction

Design by Mix Space - Zhang QIming Zhang Xuejiao

théATRE – SHANGHAI CENTRAL
Winner of 2021 Innovation Prize

Design of Catering Service

Projet
Introduction

A FRESH AND ELEGANT SPACE FOR CAKE LOVERS!
théATRE pastry shop in the former French Concession area of Shanghai, is located inside an original red bricks building from the early XX century, which has been recently renovated and the project plays in dialogue with this context. The layout of the project is organized around the bar, which is characterized by a sculptural massive shape and light blue delicate colors. Grey and white patterned tiles enhance the central position of the bar surrounding it like an iconic precious carpet. Existing structural concrete pillars and beams are kept exposed with their natural color as reference to the historical building to offer a neutral background for the custom-made chandelier, which is covering the whole ceiling and rhyming the space with its light lattice structure of iron rods.
A ribbon made of full iron plates is running all around, defining the main room and offering a structural support for all custom-made seating system. The peculiarity of the design is that all booths and benches are built-in on site using the same metal plates, to make them look as if they were made of very light sheets of bent paper. Hidden LED lighting strips along walls are enhancing this effect of floating lightness.


théATRE project for CENTRAL is exploring some spatial feeling not yet tried on other théATRE stores. The new concept will use monochromatic hues of colors- white black grey blue – to evoke an elegant and contemplative atmosphere with an accent of refined taste. Existing concrete pillars and beams are kept exposed, in-between which simple volumes and elements are placed and will stand out from the background declaring their functions with clear simplicity: a large central bar counter, some raised-up platforms for seating, a white box for the exposed kitchen, which will become a distinctive and attractive feature visible from the public courtyard. The aim is to offer a fresh image of high performative and well-organized store, clean and rigorous, with high quality service, focused on perfection of execution, where all aspects of theATRE business are placed in a sequence: pastry, cake and tea, but also cocktails, product selling, event catering and delivery services.
The space caters to a sophisticated clientele of professionals working in central Shanghai, who want to take a break from their busy day, but also offers spaces for small groups of friends who want to have a special experience here. For this reason, a diversified seating option is offered, from fixed booths to comfortable seating sofas placed on raised up platforms and facing directly to the external windows. Space layout is organized around the central bar, which is the functional backbone of the project, characterized by light blue delicate color and an extremely simple and very sculptural massive shape. Generous sweeties display along the bar and the exposed decoration counter of the prep kitchen are welcoming customers showing the pastries and cakes offer right after they have been baked and decorated. Exposed kitchen is conceived like a treasure box and it is characterized by a recognizable glass and concrete façade, a white backlit ceiling and blue metal frames. Special tiles on floor surround the bar area like a precious carpet, while a lattice bluish iron structure on ceiling is rhyming the space providing the support for the lighting system. Large blue reflecting mirror is decorating the wall on the back of bar, playing with vibrant reflections, and adding an intense touch of color to the white and grey concrete palette.
year: 2021
location: Central Plaza, Shanghai -
function tea shop, café and pastry bakery
area: 180 m² design by: RAMOPRIMO architects Marcella Campa, Stefano Avesani project team Zhao Xinyi , Giacomo Squaquara, Wang WenWen ,Du Huayu
on-site manager Lin Jie
contractor Chuangqi Shanghai Decor
furniture RAMOPRIMO, Calligaris
floor tiles Sant’Agostino client: théATRE
photographer Marcella Campa

Design by RAMOPRIMO

RAMOPRIMO is a design practice based in Beijing. Our team is composed by Italian and Chinese architects from different background with interests ranging from art and social practices to the fields of architecture, master planning, landscape and interior design. The studio has a deep experience working and designing projects on different scales starting from analyzing surveys for each site and proposing cutting-edge sustainable strategies that conjugate the social with the built environment, attentive planning with development of local communities, old heritage with contemporary needs.
At the same time, in parallel with the design practice, Ramoprimo is involved in the Instant Hutong project investigating contemporary process of rapid urbanization in China. The project is an art research program with a focus on the relationship between social aspects of daily life in Chinese cities and rural areas, creating art installations and organizing events where the contemporary will meet the old cultural heritage. This multi-disciplinary approach to our work helps us to consider every architectural project from a wider and creative point of view, providing unexpected and original solutions.

théATRE TKL – BEIJING SANLITUN
Winner of 2021 Innovation Prize

Design of Catering Service

Projet
Introduction


théATRE tea pastry project in Sanlitun Taikooli is characterized by a strong architectural approach. Layout is organized like an opera theatre, with a central axis of symmetry along which all elements are organized. The main bar is in the center surrounded by platforms where customers can sit. In the background of the main space, to hide kitchen and cake lab, a curve yellow wall is conceived as a curtain, on the sides of which waiters go in and out as if they were actors crossing the theatrical stage. A slight inclination of ceiling accentuates the scenographic effects of the perspective, with a round impressive backlit skylight dominating the ceiling and suggesting the feeling of being under a large glazed vault.
The long counter in grey artificial stone contains all main bar functions and exposed displays with a wide choice of fresh pastries to choose from. At the end of the bar a special round table offers a stage for tea ceremony right under the skylight.

Along the side walls, two seating areas are raised up on one-step platforms, to evoke the idea of being seated on theater's stalls. Yellow leather-like covers have been used for all built-in customized benches, while loose chairs and stools by HAY are matching the overall color scheme of grey yellow and white. Main walls feature a finishing of white glossy 3dimensional bubble bumped ceramic tiles from Italian brand IMOLA, and lenticular site-specific artworks by INSTANT HUTONG, inspired by théATRE patterns are resembling 12 circular blue portholes overlooking the sky.
The view of visitors is attracted to the back wall, painted yellow softly fading into grey, where five special sofas are allocated into semi-circular shaped niches. Kitchen, service spaces and cake lab are placed right behind, partially visible from customers who can have a look from side corridors and check the quality of the pastry preparation process. The facade of the shop shows also strong scenographic qualities and some dynamic movement. Doors and show windows have been set back to create generous spaces for cake and sweetie displays, characterized by curved glass which embrace and welcome customers to enter. Care of customers, well being and the pleasure of quality life-style are the general feeling expressed by the project.
year: 2021
location: Taikooli, Beijing Sanlitun
function tea shop, café and pastry bakery
area: 200 m²
design by RAMOPRIMO architects Marcella Campa,Stefano Avesani project team Zhao Xinyi , Giacomo Squaquara, Wang WenWen ,Huo Ran furniture RAMOPRIMO, Hay wall tiles Imola client
théATRE
photographer Marcella Campa

Design by RAMOPRIMO

RAMOPRIMO is a design practice based in Beijing. Our team is composed by Italian and Chinese architects from different background with interests ranging from art and social practices to the fields of architecture, master planning, landscape and interior design. The studio has a deep experience working and designing projects on different scales starting from analyzing surveys for each site and proposing cutting-edge sustainable strategies that conjugate the social with the built environment, attentive planning with development of local communities, old heritage with contemporary needs.
At the same time, in parallel with the design practice, Ramoprimo is involved in the Instant Hutong project investigating contemporary process of rapid urbanization in China. The project is an art research program with a focus on the relationship between social aspects of daily life in Chinese cities and rural areas, creating art installations and organizing events where the contemporary will meet the old cultural heritage. This multi-disciplinary approach to our work helps us to consider every architectural project from a wider and creative point of view, providing unexpected and original solutions.

Shanghai Yidao Restaurant
Winner of 2021 Innovation Prize

Design of Catering Service

Projet
Introduction

Michelin Feast: The charm of the Song Dynasty is elegant, having wine during the stray, having tea during the leisure.
The moon in front of the window is still the same as usual, but the overall view looks different when the plum blossoms bloom.
——South Song Dynasty Du Lei
As a representative restaurant of Huaiyang cuisine, Yidao Restaurant, which won one Michelin star at the end of last year, did not take an unusual path in space creation. The interior design of Hangzhou Kenner completed the deduction of the oriental space with the preface of "The Classic of Tea", and the scrolls were unfolded in the interior of nearly 1,000 square meters, with subtle brushwork and sparse charm.

The interior space of this villa, which was once converted from a bath, is disorganized. Therefore, Kenner Design demolished the original old stairs and re-layed them to connect the building as a whole, and set up an open and straight main passage adjacent to the escalator to string up the entire internal space. The movement lines arriving at the functional areas and private rooms on both sides are subtracted, and the clear and restrained technique will precipitate the air of the entire space downwards. The escalator completes a "return" ascent in a space of about 10 square meters with a compact fold line. Therefore, in the process of revolving upwards, the spatial rhythm of "opening, tightening, opening" can be clearly captured, tedious decorations are discarded, and the space returns to simplicity. The reserved electric roller blinds provide flexibility for the space function, making it more natural to interpret the immersive scene experience space. The designer paved the space with traditional Chinese colors such as string, acacia gray, and crow green on a large area. A plain painting of meticulous brushwork spreads from the paper to the space, plain gray artistic paint and dark colors.
Metal brings stability to the entire space. The plain structure column stands on top of the sky, and the light flows through the gaps, forming light and shadow on the ceiling and the wall. The landscape of mountains and rocks and the dried flowers are separate scenes, which are set at the rising and falling points of the space, just like the end and prologue of each chapter.

Design by Hangzhou Kenna Interior Design Co., Ltd

Established in 2009, it is mainly engaged in the interior decoration design and soft decoration design procurement of hotels, high-end restaurants, sales centers, model rooms, clubs, and office buildings.

PEIJIE HOT-POT Catering Space Design(YUELAI)
Winner of 2021 SILVER Prize

Design of Catering Service

Projet
Introduction

The flagship store of Sister Pei Yuelai is the cooperation store of Sister Pei Lao Hotpot and Yue Lai Exhibition Group. It is the largest of Sister Pei’s stores in the country, with a total area of close to 1,400 square meters. Both parties hope to retain the authentic cultural temperament of Sister Pei, but also to join Yuelai's traditional cultural spirit. The customer base that Yuelai flagship store faces are mainly exhibitors and guests who hold various conferences and exhibitions at Yuelai every year. We must bring the authentic Chongqing old hot pot that represents Chongqing to Yuelai. Chongqing hot pot is spicy and delicious.
How can we excavate Yuelai’s culture, transform it into contemporary language and integrate it into the space, and then point to the connection between aesthetics and deliciousness. Because Mr. Yu Guangzhong's "Homesickness" refers to the Yuelaichang in Chongqing, where he lived for 7 years when he was a teenager, so we decided on homesickness as the theme of this store. So we used modern illustration methods to determine the main color of the illustration to be the hot red that echoes the red sister Pei. We have unobtrusively modernized the theme of homesickness, echoing each other with large-scale pictures and large-scale written words. And we tried to combine the delicate nostalgia with the warmth of food in a primitive and crude way to make the space form a kind of charm.

Passing through the Chinese-style gate, the relief in the foyer is the Chaotianmen Wharf in the old Chongqing period, as well as the picture of the old Chongqing, the place name of the old Chongqing. "Near Yue and Far Lai" is the slogan of Yuelai Group. We hope that people close by will be happy because of the delicious food, and people from afar will come when they hear the news.
The entire space is connected by lanterns, making the kitchen bright and clean. In Chongqing, hot pot is blooming everywhere, and the only rich is sister Pei. Looking through the hanging lanterns and reading the culture that Sister Pei wants to output on the lanterns, customers vaguely see the architectural features of Chongqing's stilted buildings and the cultural characteristics of a city of mountains and waters. The whole space is wrapped in red and nostalgic warmth, and rough blue bricks. In the constant collision of rough and delicate, modern and traditional, delicious and hot, enjoy sister Pei’s old hot pot!

Design by JIANG BO

Director of Taihe Space
Established in 2015, is a professional company engaged in the interior design of public spaces. The design concept of T&H is to use advanced keen eyesight and outstanding broad vision, relying on profound cultural heritage and rich artistic connotation, according to the strategic purpose and expected goal of the owner’s investment and construction, to tailor-made poetic romance, unique style, and layout. Reasonable and accurate public space. The company's design purpose is to use poetic brushes to let the various needs and feelings of the owners flourish in the space.

Yujian ceremony banquet Wuxi Yangming store
Winner of 2021 Innovation Prize

Design of Catering Service

IDG-2021- Yujian ceremony banquet Wuxi Yangming store遇见厅-4

Projet
Introduction

Adhering to more than ten years of experience in the design of wedding halls, a model of the banquet hotel 3.0 era. The design works take architectural aesthetics as the main carrier and installation space as the main design. The layout of 6 large humanities and art themed banquet halls integrates the banquet director thinking of scene, scenery and people into space thinking, and integrates the sense of ceremony and humanistic emotion into the aesthetics of space art. The modern banquet aesthetic thinking of space and ritual sense is brought into full play in each theme ceremonial hall. Use the spirit of craftsmanship to present a beautiful full-category wedding art center.

Shenzhen Nanshan pengrunda Plaza-EIKAWA Restaurant
Winner of 2021 GOLD Prize

Design of Catering Service

IIDA-2021-EIKAWA Restaurant-7

Projet
Introduction

Project Name: Shenzhen Nanshan pengrunda Plaza - EIKAWA Restaurant
Project location: 8F, pengrunda Plaza, Nanshan District, Shenzhen
Project area: 800 m²
Design company: Shenzhen SIMPLE Creative Firm Co., Ltd
Design Description: adhering to the concept of "Japanese cuisine is the embodiment of elegance and the enjoyment of beauty", the design makes customers feel different visual characteristics and hidden dining atmosphere with elegant and clean layout. The decoration design of Japanese restaurant does not need to pursue luxury and richness. It is natural and simple, which is more in line with Japanese food culture. Therefore, we choose the rock elements with natural characteristics as the leading. The natural rich texture of the rock reveals the uncanny workmanship and tension of nature, and creates a calm and quiet atmosphere in the overall design. The overall design is simple and true, emphasizing the integration of man and nature, light and shadow.

Design by Paul Poon

Paul Poon, senior interior designer in Hong Kong and Shenzhen. He has been engaged in interior design since 1995 and has more than 20 years of professional interior design experience. He is a pioneer and pioneer of Chinese interior design, designing multiple hotels, clubs and high-end villas for domestic first-tier cities. In 2000, Chambon Creative Office was formally established. Always focusing on interpreting space art with a unique professional perspective, each design project can be unique and refreshing. He constantly extracts design inspiration and elements in his life and uses them cleverly in his works, and uses modern expression techniques combining Chinese and Western to sculpt a gorgeous and concise style. His refinement of spatial details is almost harsh, and the uniqueness it presents always touches the heartstrings of people.

Hunan homestyle cuisine restaurant
Winner of 2021 GOLD Prize

Design of Catering Service

IIDA-2021-Hunan homestyle cuisine restaurant-17

Projet
Introduction

In the warm light over mottled shadow, the graceful outline is covered with layers of vivid hues granted by the wind and dew ... No matter which majestic ancient castle or the soul of a temple foundation with one corner dilapidated, intangibly all of them are narrating, even singing, the evolution of time is so incredible.
--Lin Huiyin
The beauty of time resides in the inevitable transmigration of spring flower, autumn moon, summer shine and winter snow.
The beauty of time resides in the inevitable subtle traces, fragmentary city, dilapidated wall, cramped house and tumbledown roof.
Looking back on the Republic of China in the past 100 years, it seems not far away. The ruins of that time could be seen everywhere, and we often linger among them. Our parents' complex of the Republic of China is "Shanghai Beach", Xu Wenqiang's white scarf, Feng Chengcheng's braided hair. While our generation's complex of Republic of China is "Moment in Peking", Yao Mulan's elegance, Niu Suyun's arrogance ... Scenes of old-fashioned stories are replayed in our minds, such as cheongsam, old theater, emerald bracelet, gold pocket watch, small flower pattern ceramic tile and colored glass chandelier. It has gone with wind quietly, but it is still winding around our hearts in wisps. Every time I thought of it, I feel somewhat disappointed complied with a little delighted ...
[Tiger Buddy] Hunan homestyle cuisine restaurant is located in a prosperous area of Loudi City in Hunan Province. It has been in business for more than 10 years, establishing a good reputation and a wide range of social contacts in the local area. Through this reconstruction, the founder hopes to reconcile his nostalgic feelings with the spicy and fresh taste of Hunan cuisine, and to reproduce the scenes of the Republic of China market featuring intense fragrant aromas, flute and drum performance, brilliantly illuminated indoors and music playing endless. Making the space as a whole present an atmosphere of elegance without loss of noise and clamor, simple without loss of complex and extravagant, so that diners could experience the consumption impression as if of another world.
In the emphasis of space designing, the designers started with color and looked for the unique tone of the Republic of China era. The space was dressed as if a lady from Republic of China in cheongsam, with lotus's elegance, plum's arrogance, peach's fragrance and lotus flower's virtuous, and is accompanied by nostalgic furniture, lamps and accessories, which are suffused with fascinating flavor.
At the meantime, in order to coordinate the aesthetic tastes and preferences of contemporary people, numerous modern materials and manufacturing methods have been selected in terms of crafts and textures, so that the new and the old, the tradition and the modern could be seamlessly connected.
The designer does not deliberately pursue the novelty of the modelling but adopts a plainer design method as far as possible to reflect the technological quality of the space to the greatest extent, reflect the Republican temperament of the space, and create an elegant and sumptuous dining atmosphere. The diners seem to view from the window, creating a vague, real, simple and rich feeling of experience.
The rapid growth of age is disturbing. Although the hair on the sideburns is gray, he still keeps a young and surging heart. Playing with a gold goblet in hand and listening to the familiar tunes in ears, he remembered the music ever heard when he was young but drunk ...
Project Information:
Project Name: [Tiger Buddy] Hunan Homestyle Cuisine Restaurant
Design Company: Changsha Wukong Architectural Decoration Engineering Design Co., Ltd.
Chief Case Design: Yin Jian
Deepening Team: Chen Zhao, Lu Xinghong, Du Hao
Soft Decoration Team: Guan Ye, Li Huimin, Shen Xinteng
Site Area: 1,600 square meters
Main Materials: Wood veneer, basalt, baked painted wallboard, black titanium stainless steel, painted process glass, encaustic tile.
Completion Time:2020
Space Photography: Huang Qi

Design by Yi Jian

Chief Creative Design: Yin Jian
Design Director of Changsha Wukong Architectural Decoration Engineering Design Co., Ltd.
Vice President of Hunan Architectural Interior Design Society
About [Wukong Design]
The founder, Mr. Yin Jian, and the core team have been deeply involved in the interior design industry for many years, have accumulated rich professionalism and practical experience, achieved impressive performance and reputation, and won dozens of awards at home and abroad.
The company roots the design concept in the soil of traditional Chinese aesthetics, deeply refines its essence and elements, and uses contemporary design techniques and technology to spare no effort to tell the world a beautiful vision from the East.

Professional Award -- Innovation 

Design of Catering Service

Hongding Doulao

Wuhan wenque Design Decoration Engineering Co., Ltd

Since its establishment in 2000, under the leadership of its founder, Mr. Hu Yaowei, wenque has made great efforts to realize its brand value and future policy. The company has developed from a personal studio to a professional design agency with more than 50 people. At present, the total assets of the company exceed RMB 60 million. Leading the industry, introducing modern design concept and constantly improving the management system. At the same time, we will recruit talents and promote the rapid development of the company with the first-class staff team.  
Wenque team has launched a new strategic development plan: Taking the road of high-end design, serving high-end customers; taking the road of standardized management, establishing a complete quality management system and corporate culture.   Today's wenque does not cater to customers with blind promotion and impetuous publicity. It always adheres to attract our target customers with its excellent professional ability, strong financial strength and strong brand core competitiveness. Wenque will continue to innovate, dare to challenge and create a more brilliant tomorrow.