Design of Cultural & Creative Product
Project
Introduction
This Sanxingdui double drinking cup is a fashion cup designed by me, and the series styles have been supplied to Sanxingdui Museum for sale. The highlights of the design of the cup are: a cup of double drink, a key to open the lid, seal and leak proof, Sanxingdui Bronze bird trend cartoon IP design, can be slanted, single lift, easy to use.
1. One cup has two drinking methods. The design inspiration of the cup lid comes from the man with bronze mask of Sanxingdui. The cup lid adopts streamlined design and is more fashionable. The left and right cups cover one red and one green, one high and one short, highlighting the double drinking function; 2. The overall color of the cup is mainly red and green. In traditional Chinese culture, red has always represented luck and happiness, and is an important blessing artifact for people. Green is the color of bronze, and green represents environmental protection, and the product is made of food grade maternal and child materials. 3. The silicone set adopts the design of Sanxingdui bronze bird, the bronze bird of cultural relics is relatively cold. The highlight of my design will make the image of the bird more cartoonish and cute, which is close to the love of consumers. The design on the back of the silicone sleeve is the exterior image design of the new building of Sanxingdui Museum. Sanxingdui New Museum was completed in August 2023, in line with the characteristics of Sanxingdui Museum cultural and creative memorial products. 4. The cup belt refers to Sanxingdui pattern solitary line pattern animal face pattern humanoid pattern, moire pattern and other texture design, simplifying it and more in line with the characteristics of the cup product. 5. The control button to open the lid of the double drink cup is the eyes of the man with the bronze mask of Sanxingdui. The color is gold, showing the classical and elegant aristocratic atmosphere of traditional Chinese culture.
Design by YAN YUAN XU
YAN YUAN XU ,University art teacher，XIYUANTrade Shanghaicorporation，Sichuan Pusheng design corporation ，Quanzhou Pusheng ceramics corporation，design Shareholders, design directors.
The industrialization leader of non-legacy literature creation has been reported by many news media. (Sina, IFeng.com, Global Network, Jiangxi Network Broadcasting and Television, Shandong Network, Sohu network, Tencent Network, NetEase, Sina, China People's Daily, China China Network, etc.).
Senior illustrator, product designer, brand founder, professional teacher of art design university, double teacher, professional member of Shenzhen Illustration Association, senior advertising designer, senior interior designer, full-time teacher for many years, with rich teaching experience and class management experience. He mainly studied online art design, commercial illustration design, animation design, brand image design and other professional directions, published several articles in public journals, participated in the teaching ability contest and won the provincial first prize; Guided students to participate in competitions and won many honors; Won the honor of excellent class tutor for many times.
He has nearly 20 years of teaching experience in art design and rich practical experience in projects. However, the key that makes its design unique is derived from the research of culture and art in the past 20 years, especially the research of intangible cultural and creative topics. Based on Sichuan Province, which is rich in intangible heritage and cultural and tourism resources, Teacher Xu believes that regional advantages can be used to integrate exploration and research. After years of research energy, such consideration has proved to be very correct. Xu Yanyuan presided over or participated in the completion of more than 10 national, provincial and municipal non-legacy research projects, such as "Research on Cultural and creative Design of Sanxingdui Bronze Mask under IP Cultural Background", "On the protection and inheritance of Sichuan Qiang Embroidery", "Application and Research of Chinese ink Painting techniques in cartoon design", "Inheritance and Development of Mianzhu New Year Pictures", and compiled the 14th Five-Year Plan teaching material "Cartoon" IP Image Design, and thus won many scientific research awards. At the same time, Xu Yanyuan also led the team as a mentor to help students win many provincial cultural and creative design awards, such as "Sichuan Tourism Design Competition" and "College Student Advertising Art Competition".
Engaged in nearly 20 years of senior designer, educator, teacher Xu Yanyuan thought that perhaps in the business can also bring some new breakthroughs. Xu Yanyuan came into contact with many e-commerce companies in need of creative design breakthroughs in the cross-topic research. Because Xu Yanyuan is proficient in cultural and creative IP design incubation and electronic store visual design, she was recognized and served as the chief designer of CUP MYSTERY/PURSING international brand in China and the United States.
The brand joined hands with Luo Yonghao, Hu Bing, Sihuo sister, Liu Xun and other stars to participate in product sales activities, fashion and lifestyle products were widely sold on Tmall, Taobao and Jingdong, and led the team to register 40 works to create "Sofa Panda" and "Super. "Annie and its animal friends" and other creative IP, successfully created tens of millions of sales, only in 2021, five stores to create sales of more than 50 million yuan, the original product contribution sales of more than 10 million yuan. The "Sofa Panda" IP derivative product designed by the company also won the first prize of 2020 Chengdu Gift Tourism Product Creative Design Competition; His personal design works won the finalist award of Shenzhen Museum Cultural and Creative Competition.
The design works are sold in Sanxingdui Museum, Chengdu Museum, Gansu Museum, ITO Yanghuado, Xinhua Wenxuan Bookstore, Geometric Bookstore, etc., and are loved by consumers.
For CUP MYSTERY brand won the Chinese regional ranking for many times: Top 10 brands of animal cup, top 10 brands of insulated cup, top 10 brands of insulated cup, top 5 brands of insulated cup, top 10 brands of straight cup, top 10 brands of non-slip cup, top 10 brands of non-slip cup, top 10 brands of imported glass, top 10 brands of imported glass, top 10 brands of cartoon cup, top 10 brands of cartoon cup, and top 10 brands of cup.