IIDA Italy International Design Award

Italy International Design Award 2024

Character Award 

Design of Office

SENSE – by Ji Xiang


he inspiration comes from Istoria hotel in Santorini.
Sometimes, the moment of wonderful things skipping ahead attracts us a lot.
If you can not stand in front of her immediately, Then you can draw her out.
That’s the designer’s special insistence for niceness.


SENSE, as a co-founded brand with young entrepreneurs who love hairdressing, Is different from ordinary commercial space. She separates herself from downtown business districts and hides in point-type buildings of marginal districts. But that can not hide its own commercial value.
We don’t take it as a traditional commercial space designed. Besides the necessary functions, we pay more attention to her artful expressiveness and emotional interaction. We hope all the people can get more surprises except hairdressing itself.
We did not do complicated moving lines in spatial planning. What we want to express are directed interactions, such as waiting, changing clothes, washing head and hairdressing, writing at one’s stretch.
And what we focus more on is that we make all the people at any corner in this space can enjoy niceness directly.
Retaining all the old building’s texture and mixing together new materials can produce a different chemical reaction. Maybe she is contradictory, she is opposed, but they are dependent in the end.

Designer : JI Xiang

The founder of NEO DESIGN, a conservative "idealist", defines the design as "the immersive experience that seeks to balance between restricted expression and uninhibited ink". He firmly believes that only when he put himself into the spatial scene will the designed works release emotions.Through space, feel life, and life itself is a kind of aesthetics, natural beauty, behavior beauty. The modern rhythm of everything is very fast, fast up easy to ignore some perceptual things. Time goes by, the space can slow down however, read in quiet and peaceful circumstances vernal breeze, evening morning sunshine, feel the change of the four seasons, the warmth of human feelings. Even in the interior, can also feel the spring renovation mud, autumn leaves beige.

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