IIDA Award Italy 2022

Jury Group Member

He has an 20-years track record in Marketing and Business Development managing integrated marketing communication campaigns with also rilevant experiences on the design of concept stores, brand architectures, experiental envoironements and products for some of the most premium brands such as:
Nike, Jägermeister, NBA, Timberland, Vespa, Beck’s, Budweiser, Campari,FederalMogul,RedBull,Bulldog, Filorga,Vans, Tennent’s, Adidas, Renault.
Passionate about neuromarketing he’s actually working on the implementation of neuroscience in to the design of products, interior envoirnments, communication strategies, retail and working spaces helping business companies to better face the challenges of the Covid19 Era.