IIDA Italy International Design Award

Italy International Design Award 2024

Jidu automobile office building

Jidu automobile office building
Winner of 2022 Innovation Prize

Design of Office Space


Jidu Automobile is located in the Industrial Park of Jiading District, Shanghai, with a design area of about 18,000 square meters. We broke the concept of traditional office space and displayed the original outdated logistics warehouse with a new look, which has been recognized by customers. The design of the building's facade is inspired by the car's association with speed. When the speed is very fast, the flow of airflow drives the changes in the surrounding area. Based on the concept of the development speed of the Jidu company and the speed of the car, the airflow generated by the company's development speed makes the logo fly in the air and then rotate to the ground, recombining it and morphing it into an architectural symbol. Breaking and innovating also heralds a new era of the Jidu company pioneering robotic cars.
From layout, and graphic design to detailing, giving the building breathing space. Adhering to the concept of environmental protection, simplicity, and technology as the starting point for the design, this series of concepts start from the door. Based on the building structure, the skylight is boldly opened on the roof of the building to illuminate the interior of the building with natural light, saving indoor lighting energy. Build a floor slab at the entrance of the stairs on the 2nd floor to form a corridor. Overlooking from the corridor, you can see the whole picture on the first floor. The overall use of simple and atmospheric black, white and gray is the main tone. The door and front hall use a large area of metal aluminum plates and are decorated with light strips. From the exhibition hall to the office area, all of them reflect the modern and technological sense of the industrial company.

Design by PSU Interior Design

PSU company is a comprehensive design service company integrating architectural planning design, interior design, furniture accessories, furnishings design, furniture procurement, production, and sales. Its subordinate Shanghai Pureyoung Architectural Design Co., Ltd. (architectural interior design), Shanghai Pureyi Industrial Co., Ltd. (soft decoration and construction) is based in Shanghai and was established in 2010. The company's team is committed to providing a full range of professional design services for various types of urban development and real estate projects. The company is led by outstanding designers who have worked in well-known enterprises at home and abroad and have rich and profound practical experience in many fields of design. The company has more than 20 main designers. It is an interior integration design company with a high professional level, involving a wide range of project types and a comprehensive business.

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