IIDA Italy International Design Award

Hiding Cupboard

Hiding Cupboard
Winner of 2023 SILVER Prize

Design of Furniture

Project
Introduction

Hiding is a high-end customized multi-functional cupboard, with its design style integrating oriental aesthetics and Western art. And it uses different materials and functional designs to make it a concise and warm product. The exterior design is made of PET material and white oak veneer, with sophisticated hardware sliding door design, creating a simple and elegant appearance. It has rich practical functions such as hidden adjustable wireless chargers, hidden sliding storage systems, and built-in refrigerator, electrical appliances design, etc., which is space-saving and makes the product integrate into the house design harmoniously, perfectly fitting the brand Hiding to create a kitchen environment filled with warmth and love in the post-covid era.
Keeping up with consumers’ personalized needs for modern kitchens, the design of the Hiding cupboard is an integration of oriental aesthetics and Western art. With the ingenious combination of elegant modeling, introverted colors, exclusive texture, delicate finish and rich functions, the product brings nature, warmth, and love into the kitchen, presenting a harmonious environment and making the area a nice place to create warm memories together. With the product, the kitchen becomes a secret space for cooking, gathering, reading, working, and sharing joy and happiness with families.
To meet diverse user needs and comprehensively enhance their household experience, the Hiding cupboard has incorporated a variety of user-friendly designs. These include a hidden adjustable wireless charger to cater to various daily-life scenarios, ensuring a more comfortable living experience, hidden sliding storage systems and pull-out storages with modular designs to make the operation more user-friendly and help you conceal your clutter. Additionally, with the space-saving embedded refrigerator and kitchen appliances design, the cupboard is integrated seamlessly with the house design, creating a harmonious and elegant environment. Moreover, there are a high-end, natural wood veneer bar counter and a thoughtful kitchen lighting system, creating a warm household atmosphere.

Design by ESTE

ESTE is a premium integrated customization brand, encompassing research, design, production, and sales within its expansive portfolio. With a comprehensive product range including cabinets (kitchen, wardrobe, living room, bookshelf, wine cabinet), doors (concealed doors, aluminum-framed doors, wooden room doors), and wall panels, it caters to diverse domestic living spaces. Upholding principles of professionalism, technology, aesthetics, and service, ESTE harmonizes global brands and resources to cultivate design excellence, crafting a truly elevated realm of customization.

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