IIDA Italy International Design Award

FILA’s futuristic sneaker space

FILA’s futuristic sneaker space
Winner of 2024 Prize

Design of Commercial Architecture

Project
Introduction

FILA’s futuristic sneaker space, inspired by giant serrated edges, breaks traditional boundaries to present a unique concept of slicing through time and space. With its bold visual impact and cyberpunk design style, it skillfully intertwines reality and the future, making a striking impression. The overall space design not only showcases unprecedented creativity but also symbolizes a profound exploration of future sneaker trends, reflecting the style of the new era.

Design by Shanghai Twist Creation Group

Founded in Shanghai in 2015, TWIST Creation is an exceptional team dedicated to delivering top-notch creativity, show production, and execution capabilities within the fashion industry. By integrating international brand strategy, we provide comprehensive marketing services that drive brand value. We are committed to drawing inspiration from brand culture to create outstanding brand experiences for consumers, capturing moments and making them timeless.

We are proud to be the preferred partner of numerous internationally renowned brands, including luxury giants such as BVLGARI and CHANEL, various leading sports brands, and the League of Legends.

Currently, TWIST Creation has professional service teams in both Shanghai and Beijing. Our headquarters are located in the fashion hub of Middle Huaihai Road, boasting over 700 square meters of office space and a total workforce of more than 90 employees, including over 30 creative planning experts and more than 60 execution team members.

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