IIDA Italy International Design Award

Italy International Design Award 2024


Winner of 2022 Innovation Prize

Design of TOP 10 Designer


This design uses the shape of the golden triangle ratio, which involves a space with equal proportions of the golden section. It is a display space made with postmodern expression techniques.

Design by Xueyan Wu

Founder/Design Director of Guangzhou Nio Exhibition Planning Co., LTD
Founder/Design Director of Guangzhou ShangshanRuoshui Culture Communication Co., LTD
Purple Member of Asian Designers Association ADP
Expert Member of IIDA, American Society of Interior Designers
Member of China Exhibition Hall Association
Xueyan Wu, born in 1984, has been engaged in exhibition design for 15 years and has won many international and domestic design awards.
He holds patents for software writings on exhibition design. They are "Exhibition Space Intelligent Presentation System" and "Exhibition Design and Interior Space Design Scenario-based Standard Presentation Software"
In 2016, Mr. Wu Xueyan founded "Guangzhou NINRO Exhibition". In just 6 years, "Guangzhou NINRO Exhibition" has developed from a small company to a cross-country industry elite company, with business in Guangzhou, Shanghai, Beijing, Tianjin, Chengdu, Xiamen, Las Vegas, Hamburg, Dubai, and other cities, as well as opening up business lines all over the world. In the exhibition design project, Mr. Xueyan Wu's works have won many international awards.
In 2018, Mr. Wu Xueyan founded Guangzhou Shang Shan Ruo Shui Culture Communication Co., Ltd, mainly for all kinds of high-level and demanding customers with a full range of planning, consulting, project landing, advertising, and roadshows, and other activities, the main service objects China R&F Group, Guangzhou Design Week and other heavyweight enterprises and customers, has become a specialized high-end cultural communication company.
In 2018, he exhibited his solo work at Guangzhou Design Week
In 2021, he exhibited his solo works at Guangzhou Design Week
In 2022, he won the MUSE Design Grand Gold Award
In 2022, he won the Italy IIDA Award Top 10 Designer of the year

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