Design of Industrial Products
Project
Introduction
Bite 65 & Bite 65-R Design Philosophy
The Bite series is divided into two design directions: the Digital Line, focusing on rich colors and precise design, and the R Line, pursuing refined minimalism with abstract lines.
Bite 65 draws inspiration from desserts, bringing “afternoon poetry” to life with vibrant colors and magnetic design for personalization and fun. Its CNC aluminum shell, PCB gasket structure, and multiple materials offer diverse typing experiences.
Bite 65-R emphasizes minimalist aesthetics, inspired by cosmic elements and metallic gloss, with elegant lines and changing light to create a timeless, pure artistic expression.
Design by xihe Chen
I graduated with a bachelor’s degree in Fine Arts from Xiamen University, where I built a strong foundation in design and aesthetics. Later, I earned a master’s degree from the Royal College of Art (RCA) in the UK, specializing in product and interior design. This international academic experience broadened my design thinking and deepened my understanding of the diversity and possibilities of cross-cultural creative expression.
I previously worked at Neri&Hu Design and Research Office in Shanghai, where I participated in a variety of multidisciplinary design projects. During my time at Neri&Hu, I gained valuable experience in the seamless integration of spatial and product design while developing a deeper understanding of material application and narrative design. From conceptual development to final execution, I have consistently pursued innovation and perfection in detail.
My design philosophy focuses on creating emotional connections between people and objects. I strive to deliver works that are not only visually compelling but also warm and meaningful. I firmly believe that outstanding design should not only captivate visually but also tell unique stories and imbue creations with lasting value.