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Shenzhen Bao'an Uniwalk Pixel Pop-up Street

Shenzhen Bao'an Uniwalk Pixel Pop-up Street
Vincitore di 2024 Premio

Progettazione di Designer TOP 100

Progetto
Introduzione

The project is located on the commercial outer street of Shenzhen Bao’an Uniwalk, which is the most popular and largest shopping center in all of Shenzhen, boasting a massive flow of people and commercial value. We have created a super pixel pop-up activity and display street within its commercial outer street, themed around pixel variations. On the first and second floors (ground floor and first basement level), we have designed versatile creative scenes. The design features a collision of warm and cool color tones, deconstructed into pixel grid patterns, and uses multi-colored acrylic combinations to form a wonderfully changing scene effect. The project has created a rich visual impact, bringing artistic scene embellishments to the entire commercial outer space, attracting a large number of tourists to check in and take photos, and driving the overall commercial atmosphere and value.

Design by Youyong Feng

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